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Posted 2 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Expert/Leader
Agency • Information Technology • Professional Services • Consulting
The Role
Lead and scale marketing across 10 international markets from Barcelona HQ. Manage and mentor country Marketing Managers, drive performance (Sales, CAC, funnel efficiency), coordinate HQ and local campaigns, oversee omni-channel execution (performance, CRM, CRO, creative, influencer, affiliate, OOH, events), and support CMO on investor presentations and strategic business cases.
Summary Generated by Built In

We are Merlin Digital Partner, a leading consultancy specializing in IT and digital talent acquisition with over 10 years of experience. We have helped scale top companies such as Wallapop, Glovo, Banc Sabadell, and Duracell, among others.

Focused on humanizing and streamlining recruitment processes, our goal is to transform companies by bringing in top talent. We stand out for deeply understanding each partner’s reality, not only their needs but also their essence.

Our partner is a fast-growing healthtech company founded in Barcelona and headquartered there, it has expanded internationally with more than 1000 employees.

The Mission:

We are looking for a seasoned Marketing Director to join our Barcelona headquarters. This is a high-impact leadership position, bridging global strategy with on-the-ground execution.

The Role:

You will take ownership of designing and driving our marketing operations across 10 international markets. We’re looking for a leader who recognizes that in a highly competitive environment, speed and adaptability are key to staying ahead.

  • Lead the Team: Manage and mentor a team of Marketing Managers across 10 countries (SP, PT, IT, FR, NL, SE, UK, and US).

  • Own the Numbers: Lead weekly performance reviews with our Founders and Leadership team. You’ll turn complex data into clear stories, focusing on Sales, CAC, and Funnel Efficiency.

  • Bridge the Gap: Act as the "connective tissue" between HQ Mktg and our local teams. You’ll provide direction to cross-functional experts in Performance, CRM, CRO, Creative, Influencer, and Affiliate marketing based on local Sales needs.

  • Drive Execution: Oversee HQ campaign rollouts while leading local-first initiatives like OOH, offline events, and regional partnerships.

  • Support Strategy: Partner with the CMO on investor presentations and business cases for new strategic projects.

What we need:

  • Experience: 10+ years in marketing, with strong experience in matrix organizations and a track record of scaling businesses in fast-paced environments

  • Performance Mindset: You approach challenges like an owner, with a strong focus on ROI and a solid grasp of unit economics

  • Bias for Action: You prioritize speed and execution over perfection, and are quick to adapt based on real-time insights

  • Strong Communicator: You’re an effective communicator and presenter, able to simplify complex ideas and confidently engage with senior leadership

  • Languages: Fluency in English and spanish is required;

  • Presence: This is an 100% on-site role based in Barcelona, suited for someone who enjoys working in a dynamic, collaborative environment

What we offer:

  • Attractive salary + variable.

  • Collaborative work environment and positive culture.

  • Free gym and classes.

  • Benefits and discounts in the company's products.

  • International and diverse teams.

  • 27 days off per year.

  • Flexibility in starting and ending your shift.

Skills Required

  • 10+ years in marketing
  • Experience in matrix organizations and scaling businesses in fast-paced environments
  • Strong focus on ROI, unit economics, and performance measurement (Sales, CAC, funnel efficiency)
  • Proven ability to lead and mentor multi-country marketing teams
  • Experience directing cross-functional marketing channels: Performance, CRM, CRO, Creative, Influencer, Affiliate
  • Experience with local-first initiatives (OOH, offline events, regional partnerships)
  • Strong communication and presentation skills; comfortable engaging senior leadership and founders
  • Fluency in English and Spanish
  • 100% on-site presence in Barcelona
Am I A Good Fit?
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The Company

What We Do

Merlin Digital Partner is a leading talent acquisition consultancy specializing in IT and digital headhunting. With over 20 years of experience, they support startups, scaleups, and corporates across more than 10 countries. Their mission is to revolutionize companies by seamlessly integrating top-tier talent and providing strategic analysis that aligns with business goals to maximize organizational growth and transformation.

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