IMC Lead

The IMC Lead is a strategic role responsible for orchestrating integrated marketing communications across multiple channels. With around 8 years of experience, the IMC Lead brings solid expertise in campaign strategy, stakeholder engagement, and cross-functional leadership. This role ensures campaigns are insight-driven, seamlessly executed, and deliver measurable business outcomes.

Job Description:

Key Responsibilities

Strategic Campaign Leadership

• Lead the planning and execution of integrated campaigns across digital, offline, and OOH.

• Translate client business objectives into clear and cohesive communication strategies.

• Ensure consistency and excellence in messaging across all consumer touchpoints.

Cross-Functional Collaboration

• Partner with strategy, media, creative, and analytics teams to align campaign goals and execution.

• Facilitate integrated planning sessions and manage end-to-end project workflows.

• Act as the central point of coordination among internal and external stakeholders.

Stakeholder Engagement

• Serve as a senior liaison between clients, internal teams, and external partners.

• Manage client expectations, provide strategic recommendations, and ensure alignment at every stage.

• Foster long-term partnerships based on trust, transparency, and strong delivery.

• Campaign Governance & Process Optimization

• Establish campaign management best practices and maintain process discipline.

• Drive operational efficiency by improving workflows and coordination across teams.

• Ensure compliance with internal quality standards and external requirements.

Performance Management

• Work with analytics teams to set KPIs and track campaign effectiveness. Lead post-campaign reviews to extract insights and share best practices.

• Recommend optimizations to improve future campaign outcomes.

Team Leadership & Capability Building

• Mentor and guide junior team members, fostering a culture of collaboration and accountability.

• Share knowledge to elevate integrated marketing capability across the team.

• Support hiring, onboarding, and upskilling initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s is a plus).

• 8+ years of experience in integrated marketing, campaign management, or communications leadership (agency experience preferred).

• Proven track record managing complex, multi-channel campaigns across diverse industries.

• Strong skills in strategic thinking, project management, and stakeholder engagement.

• Experience leading cross-functional teams in a fast-paced, matrixed environment.

Location:

Ho Chi Minh City

Brand:

Carat

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)