ILP Business Development and Fund Investment Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

We are seeking a strategic and experienced ILP Business Development and Fund Investment Marketing to spearhead Prudential Singapore (PACS) strategy to grow our Investment-Linked Product (ILP) business and associated fund AUM growth. This role reports to
Head, ILP Business Development & Fund Investment Marketing and combines strong investment acumen with business development and fund investment marketing leadership to deliver compelling investment propositions to customers.

Role Duties & Responsibilities:

• Support ILP Business & AUM Growth

• Assist in the execution of initiatives to drive ILP sales and support the growth of associated fund AUM, contributing to overall business targets.

• Execute Growth Initiatives Across Channels
  Support the implementation of ILP and investment growth strategies across agency, bancassurance, and partnership channels, aligned with business priorities.

• Assist in Fund Investment Marketing & Positioning
  Contribute to the development of ILP and fund marketing materials, ensuring clear, client-centric messaging and consistency with Prudential’s positioning.

• Support Sales Force Capability Development
  Assist in organising and delivering sales huddles to enhance investment and ILP knowledge, as well as consultative selling skills across distribution channels.

• Develop Sales Enablement Materials
  Prepare and maintain sales materials, including pitch decks, product summaries, and case studies, to support effective client engagement.

• Support Customer Engagement Initiatives
  Coordinate and support client seminars, workshops, and engagement activities to promote financial planning awareness (e.g. retirement, wealth accumulation, legacy planning).

• Coordinate Cross-Functional Efforts
  Work with Product, Investment, Marketing, Compliance, and Distribution teams to ensure smooth execution of campaigns and initiatives.

• Ensure Quality and Compliance of Materials
  Assist in reviewing marketing and training content to ensure clarity, accuracy, and adherence to regulatory and internal compliance guidelines.

• Monitor Market Insights and Competitors
  Track market trends, competitor activities, and customer feedback to support insights generation and continuous improvement of initiatives.

Who are we looking for:

• Bachelor’s degree in marketing, Finance, Economics, or related field (MBA or CFA a plus).

• Minimum 10 years’ experience in insurance, asset management, or financial services, with a strong focus on ILPs and fund marketing.

• Deep understanding of investment-linked insurance products, unit-linked fund structures, and regulatory guidelines.

• Proven track record in growing ILP businesses and fund AUM through distribution and marketing excellence.

• Strong communication and storytelling skills, with the ability to simplify complex fund or market concepts for broader audiences.

• Strong leadership and stakeholder management skills.

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.