IH Marketing Manager in Training

We call the program: In House Marketing Manager in Training (M.I.T):

This position will be based in Gatlinburg, Tennessee.

The idea is to develop an individual from the ground up over a one-year period or quicker based on prior experience and the ability to grasp information.

What we currently see in our operation is a lack of flexibility in many of our managers and supervisors. The flexibility I speak of, is of individuals who cannot move based on family situations, homes, kids, etc. or are fixated on their current market and not willing to move to move up in the organization.

This leaves a gap in the ability to move a proven manager or supervisor into either a new opening market or a need-based fill per performance or personal exit. Over the next year my belief is that we will need to fill 6-8 Manager/Supervisor roles for these exact reasons. As the markets return to normal this will take away from some the unemployed candidates sitting idle on the sidelines. The pay is $25/hour with no commission! 

Why?

• This program provides each RDOM an individual who they can develop and use to enhance their entire region while providing some long-term security if an opening does occur.
• Creates an internal true leadership development program.
• Allows us to develop from within and bring into the company new people who are from outside the organization and industry.
• One requirement to enter the program is they must commit to where the next opening would take place. Tough hiring markets such as Boyne, South MTN, Wisconsin Dells, Shenandoah, Savannah, where Timeshare isn’t that prevalent in the market as others.
• Ensures what education is needed for one to be successful, placing someone when they are ready versus a need-based placement where the individual isn’t ready or has all the needed knowledge to be successful.
• Creates an environment of knowledge-based learning.

The In-House Marketing Manager in Training is responsible for assisting in the day-to-day activities of the In-House Marketing Department. Must be able to drive production for all In-House Marketing Programs (owners, samplers, renters and exchangers, Owner BB Team, Pre-Arrival Team, Etc.). Also responsible for ensuring compliance with established policies, procedures and systems.

• Recruit, train, and develop staff. Conduct performance appraisals, counseling, and coaching sessions.
• Manage representative performance standards and penetration.
• Maintain site penetration above approved levels without generating guest complaints.
• Maintain gifting cost below approved or budgeted levels.
• Hold weekly meetings with all associates to address procedures, policies, issues and programs.
• Ensure weekly In-House reports are submitted to In-House Manager/ADOM by set deadline.
• Maintain 100% Owner/Guest satisfaction by ensuring guests concerns are heard and needs are met.
• Manage In-House Marketing Team personnel. This includes ensuring daily, weekly, and monthly reporting is accurate from both Concierge and TSW from a financial standpoint.