At Invisible Fence® Brand we are every bit as passionate about the well-being of pets today as we were when our founder created the world’s first dog fence. It’s that commitment that keeps us going and growing. It is in the way we continue to pioneer powerful, industry-changing pet solutions,. It is in the way of our ongoing Shelter to Forever Home Program. It is in the way we provide expert care to you and your pet from your neighborhood Invisible Fence® Brand dealer. Most of all, it is our commitment in the worry-free way you enjoy your pet’s companionship. The way we look at it, nothing could be more revolutionary—or more wag-worthy—than that!
When it comes to improving the lives of pets and their people, it’s never a job. It’s a labor of love.
Position Overview
The Email & Campaign Operations Specialist is responsible for planning, executing, and optimizing email-based lifecycle and campaign communications that support lead generation, qualification, and customer engagement initiatives. This role serves as the executional owner of email marketing and CRM campaign operations, ensuring that initiatives are delivered accurately, on time, and aligned to defined lifecycle stages managed within Salesforce.
Klaviyo serves as the primary platform for prospect intake, email campaign execution, and MQL qualification, while Salesforce functions as the system of record for lifecycle stages and downstream sales engagement. This role focuses on strong campaign execution, content creation, operational rigor, and cross-functional coordination to support scalable growth.
This is a highly hands-on role ideal for someone who thrives in execution, enjoys building structure and process, and can translate strategy into high-quality, deployable campaigns.
Key Responsibilities
Campaign Planning & Execution
Own planning, execution, QA, and deployment of all email lifecycle and campaign sends
Manage the email campaign calendar in partnership with Marketing, Sales, and Operations teams
Translate broader marketing initiatives and business priorities into email-ready campaign plans
Ensure campaigns are delivered accurately, on time, and in alignment with brand standard
Email & Content Creation
Write and optimize email copy including subject lines, body copy, CTAs, and supporting content
Repurpose existing marketing assets into effective lifecycle and campaign emails
Partner with Brand and Content teams while maintaining ownership of final email execution
Klaviyo Platform Ownership (Execution & Intake)
Own Klaviyo as the platform for email execution, prospect intake, and MQL qualification
Build and maintain forms, flows, lists, and segments that support lead capture and nurturing
Ensure clean data capture and accurate handoff of MQLs to Salesforce
Maintain naming conventions, templates, and governance standards within Klaviyo
Lifecycle Enablement & Salesforce Alignment
Execute email programs aligned to lifecycle stages defined within Salesforce
Support nurture and engagement initiatives tied to MQL, SQL, and customer lifecycle stages
Partner with Marketing Operations to ensure lifecycle logic is accurately reflected in email campaigns
Assist with lifecycle documentation and process alignment across systems
Performance Monitoring & Optimization
Monitor email performance metrics including engagement, deliverability, and conversion indicators
Surface insights and recommendations to improve campaign effectiveness
Partner with Analytics and Marketing Ops teams to support reporting and attribution needs
Continuously test and refine email content and execution approaches
Skills & Qualifications
3+ years of hands-on experience in email marketing, lifecycle marketing, or campaign operations
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
Strong experience executing email campaigns end-to-end within platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar tools
Proven ability to write effective, engaging email copy aligned to brand voice
Strong understanding of segmentation, automation, and lifecycle-based messaging
Highly organized with excellent project management and execution skills
Detail-oriented with a strong emphasis on QA and operational excellence
Comfortable working cross-functionally with Marketing, Sales, and Operations teams
Familiarity with CRM systems (Salesforce preferred) and lifecycle data concepts
Working knowledge of data privacy regulations (e.g., GDPR, CCPA)
#LI-RC1
To learn more about PetSafe Brands and Invisible Fence® Brand, our history, culture and community involvement, please visit https://petsafebrands.com/
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What We Do
PetSafe Brands is the leading manufacturer of pet products with an overall purpose of unleashing freedom for pet parents by keeping their pets happy, healthy, and safe. Our family of brands include PetSafe® (www.petsafe.com), Invisible Fence® Brand (www.invisiblefence.com), SportDOG™ (www.sportdog.com), Kurgo® (www.kurgo.com) and Premier Pet™ (www.premierpet.com). We are a company driven by innovation and dedication to our customers and communities. Since our founding in 1991, PetSafe Brands has grown into an international corporation selling in over 52 countries and is expanding its reach every day. Our portfolio includes a wide array of electronic training and containment systems, waste management products, fountains, pet doors, innovative treats and much more. We are headquartered in Knoxville, TN but have remote offices in various places across the globe. At PetSafe Brands, we have an open environment in all of our offices which lends itself to collaboration and a team-oriented culture. We are dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassments. We have a culture of wellness that engages and partners with our associates in their health. In our Knoxville HQ we have an onsite fitness center and medical clinic, and we reimburse remote associates the cost of a gym membership. A massage therapist comes onsite weekly, and we have lunch and learns often to educate our associates in their health. Career development is also a huge part of our culture. Our online learning platform helps partner with our teammates for their development needs as well as hosting live courses each month. The best part of our culture is arguably bringing your dog to work! It is a great reminder of why we do what we do!
