iCR8 Sports Marketing Workshop hosted by Dallas Mavericks | Winter 2026 | Dallas, TX
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The Role
The workshop offers students and professionals exposure to sports marketing through team assignments, mentorship, and industry insights, culminating in a marketing campaign demonstration.
Summary Generated by Built In
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the Dallas Mavericks, are looking for a dynamic group of (25) Dallas/Ft. Worth Metropolitan area students and professionals for its five-day Sports Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.
Workshop teams will be briefed on a specific assignment focused on the Dallas Mavericks and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop. One team's work will have the opportunity to be showcased in front the Mavs Fanbase.
*One standout participant will be selected as the MVP by the Mavericks organization to attend MGP's iCR8 BootCamp's in the summer. In addition, there will be multiple opportunities for participants to network with Mavericks staff and partnering organizations hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the sports marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 20 years of age or older.
- Must be a resident of the greater Dallas/Ft. Worth area.
APPLICATION DEADLINE - December 20th, 2023
Confirmation for participation will be sent by January 1st.
Workshop Schedule & Events: (Subject to Change)
Dallas Mavericks + Marcus Graham Project
Dates: January 12th - January 16th
Sunday, January 11th
Location TBD
Timeline
6:30pm - 8:30pm - Meet the Team Opening Mixer
Monday, January 12th
Location: Mavs Practice Facility
Timeline
11:00am - 12:00pm - Check-in and lunch
12:00pm - 1:30pm - Sports Marketing Career Panel Session
1:30pm - 2:30pm - MGP Bootcamp Overview and Panel Session
2:30pm - 3:00pm - Arena Tour
3:30pm - 4:00pm - Assignment Roll Out
4:00pm - 6:00pm - Working session
7:30pm - 10:00pm - Suns v Mavs In Game Experience
Tuesday, January 13th
Location: TMA Agency
Timeline
9:00am - 10:00am Breakfast w/ Assignment Q&A
10:00am - 12:00am - Agency Mentor Session
12:00pm - 1:00pm - Break for Lunch
1:00pm - 4:00pm - Team Work Sessions
4:00pm - End of Day Wrap Up
Wednesday, January 14th
Location: TMA Agency
Timeline
9:00am - 4:00pm Optional Group Work
Thursday, January 15th
Location: TMA Agency
Timeline
9:00am - 10:00am - Breakfast w/ Assignment Q&A
10:00am - 10:30 am - Keynote Speaker
10:30am - 12:00pm - Team Work Session
12:00pm - 1:00pm - Break For Lunch
1:00pm - 4:00pm - Team Work Session
4:00pm - End of Day Wrap Up
Friday, January 16th
Location: Mavs Practice Facility
Timeline
9:30am - 10:00am - Arrival
10:00am - 12:00pm - Group Presentations
12:00pm - 1:30pm - Break For Lunch (Judges Make Decisions)
1:30pm -2:00pm - Judges Give Feedback/Winners Announced
2:00pm - 2:30pm End of Day Wrap
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The Company
What We Do
The Marcus Graham Project is a 501 ( c ) 3 non-profit organization and national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.
Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing.
The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry.
Founded in 2007 / Incorporated 2009
HQ in Dallas, TX with over 500 members nationally
