Participants in this workshop will develop a marketing content strategy, learn from industry experts, and have networking opportunities in the advertising and media sectors.
Summary Generated by Built In
Overview:
The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment professionals in collaboration with the AfroFuture, are looking for a dynamic group of (25) creative professionals across the African Diaspora for its four-day immersive Content Marketing Workshop.
The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry with a focus on content strategy and execution. Workshop teams will receive first hand knowledge from some of today’s premier influencers in the industry of social media and content marketing.
Workshop teams will be briefed on a specific assignment focused on one of AfroFutures premiere activations and will be responsible for putting together a marketing content strategy, which will be reviewed by guest panelist on the last day of the workshop. The winning team will then have an opportunity to attend that activation, execute their strategy, shoot high level content and edit and publish a final ad for AfroFuture and partners.
*One standout participant will be selected by the MGP staff to attend MGP's iCR8 Summer BootCamp located in Los Angeles, CA. In addition there will be multiple opportunities for participants to network with AfroFuture staff, affiliate and partnering brands hiring mentors.
Candidate Criteria
- Must have a strong passion and desire for the marketing career field
- Must be willing to learn an extreme amount of valuable information in a short period of time.
- Must be 20 years of age or older.
APPLICATION DEADLINE - TBD
Sample Workshop Schedule & Events: (Subject to Change)
AfroFutrue + Marcus Graham Project
DAY 1: Immersion & Inspiration
Time 12 - 4pm (11:50 arrival)
🏀 Afternoon Welcome Kickoff: 12:00 - 12:30
“From the Court to the Culture”
🎤 Panel 1: “What’s the Story?”12:30 - 1:30
🌍 Workshop 1: “Creating with Cultural Context” 1:40 - 2:30
📸 Workshop 2: “Content in Motion” 2:40 - 4:00
🎶 TBD Night Activation (4:30-6)
AfroFuture-curated welcome mixer
DAY 2: Campaign and Strategy Development
Time 12 - 5pm (11:50 arrival)
Goal: Develop Content Strategy & Campaign. Construct Vision Board and Presentation.
🎥 Panel 2 - Meet The Experts: “The Story Behind The Lens” 12:10-1:30
🎮 Afternoon Work Session: 1:40 - 3:30
📽️ Team Debrief & Strategy Session: 3:45 - 5:00
DAY 3 - June 13th: Final Touches & Pitch Presentation
Time 10 - 2pm (9:50 arrival)
Morning Huddle: Pitch Perfect 10:00 - 11:45
The Main Event: Creative Campaign Pitch 12:00 - 1:15
Cohort Circle Up: Awards Announcement 1:45 - 2:00
DAY 4 - June 14th: Game Day – Capturing the Energy OF BAL
Time 3 - 7pm (2:50 arrival)
Goal: Shoot the shots. Capture the Culture.
Working Block: In Game Creative Experience - Winning Team Only 3:00 - 7:00
*Virtual Editing Session TBD
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