Unilever Ice Cream is currently hiring for Ice Cream Media Planning & Activation Lead based in Grha Unilever, Indonesia
About Ice Cream
Life Tastes Better with Ice Cream
Unilever Ice Cream is the world’s leading ice cream company, home to a portfolio of iconic brands including Wall’s, Magnum, Calippo, Solero, Cornetto, Paddle Pop, Ben & Jerry’s. If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023.
The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders.
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.
Job Purpose
Unilever Ice Cream is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you want to contribute to deliver more happiness to Indonesian homes, while having a stretching professional development, then this role is just for you!
Main Responsibilities
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Understand the media landscape and co-lead in building media strategy, as the demand creation driver for Ice Cream brands’ awareness & consideration
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Lead media campaign planning including campaign layering and budget setting, ensuring media investment is impactful, effective & efficient
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Ensure implementation of social-first agenda in possible campaigns & media platforms
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Drive performance measurement & learnings collaborating with brand team, DMC community and media agency for campaign optimization
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Collaborate with research & media agencies to deliver regular update on market movement and competitive intelligence
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Managing communication and relationship with key stakeholders such as media agency, internal cross function, collaborating media partners and figures (e.g. influencers)
Candidate Criteria
BUSINESS SKILLS:
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Good level of strategic media planning including understanding media consumption habit, audience analysis and campaign planning
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Good level of analytical thinking
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Driven team player with passion for growth
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Strategic influencing with cross functional teams & partners
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Good business acumen with understanding on P&L
PERSONAL SKILLS:
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Love for Consumers and Shoppers
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High degree of accountability & responsibility
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Move fast with Agility
RELEVEANT EXPERIENCE:
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3-4 years’ experience in Brand Marketing (4-5 years overall).
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Hunger to learn & succeed
Leadership
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You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
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As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
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PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
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PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
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CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
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PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
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AGILITY: Explores the world around them, continually learning and developing their skills.
Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
