HubSpot Marketing Operations Specialist

Key Responsibilities:

• Email Marketing
• Build and deploy email campaigns in HubSpot
• Apply provided copy, creative, and targeting rules
• QA emails for formatting, links, and personalization
• Schedule campaigns in advance and manage deployments
• Adjust deployments as needed based on updates or changes
• Create and deploy survey emails
• List Creation & Management
• Build static and active lists based on defined criteria
• Maintain and update existing lists
• Validate list logic prior to campaign launches
• SMS Campaign Support
• Build and schedule SMS campaigns in HubSpot
• Confirm audience targeting and message accuracy
• Perform QA prior to deployment
• Support schedule changes when required
• Landing Page Creation
• Build landing pages using existing HubSpot templates
• Insert provided copy, imagery, and CTAs
• Ensure mobile responsiveness and functionality
• Connect pages to the appropriate forms and workflows
• Form Creation
• Create HubSpot forms for campaigns and lead capture
• Configure fields, validations, and follow-up actions
• Connect forms to lists, workflows, and reporting
• Data & Reporting
• Pull standard HubSpot reports (email, list, and form performance)
• Export data for internal review
• Maintain basic dashboards
• Identify and flag data inconsistencies
• Collaboration & Workflow
• Work within Google Docs and Google Spreadsheets for task tracking and documentation
• Follow documented processes and checklists
• Deploy campaigns ahead of schedule whenever possible
• Remain flexible and responsive to changes or updates

Required Qualifications:

• Hands-on experience with HubSpot Marketing Hub
• Strong attention to detail and quality assurance
• Experience building emails, lists, forms, and landing pages
• Proficiency with Google Docs and Google Sheets
• Strong time management and organizational skills
• Ability to manage multiple tasks and shifting priorities

Preferred Qualifications:

• Experience supporting U.S.-based marketing teams
• Familiarity with marketing compliance standards
• Experience working in a high-volume campaign environment
• Additional Responsibilities (As Needed)

Additional Responsibilities (As Needed)

• Support B2B data entry within HubSpot, including company and contact records
• Support B2C data entry, ensuring accuracy and proper field mapping
• Maintain data hygiene and consistency across records
• Assist with updates within the Customer Service Portal as directed
• Support reporting needs related to customer activity, submissions, or service data
• Validate data accuracy for reporting and operational use