Ludic is looking for an HR Generalist who can be the single point of ownership for people operations across a small, young corporate team and a warehouse/skilled-labour workforce. This is not a policy-writing desk job; it's a hands-on role for someone who is equally comfortable sitting with a 24-year-old designer to talk through their quarterly goals and standing on the warehouse floor sorting out an attendance or PF query with our packing staff.
We're an early-stage, design-led consumer brand, which means the person in this seat has to build HR muscle from a fairly blank slate; systems, rhythms, and trust; while keeping day-to-day operations (payroll inputs, compliance, attendance, onboarding) running without hiccups.
Recruitment & Onboarding
End-to-end hiring for both corporate roles and warehouse/skilled-labour positions; sourcing, screening, interview coordination, offer rollout
Building a repeatable, low-friction onboarding process for two very different employee experiences (young creative/ops team vs. warehouse staff)
Performance & Goal-Setting
Set up and run a lightweight goal-setting and KPI framework across teams; something a fast-moving startup can actually stick to, not a heavy corporate appraisal system
Run regular check-ins, track progress against goals, and coach managers on giving feedback
Help translate business priorities into individual/team goals each quarter
Compliance & Statutory
Own statutory compliance for the warehouse/labour workforce; PF, ESIC, minimum wages, shops & establishment, labour law adherence, and required registers/documentation
Keep employment contracts, policies, and HR documentation audit-ready
Liaise with consultants/auditors as needed for compliance filings
Team & Culture
Be a genuine point of connection for a young team; understand what motivates them, spot flight risks early, and build an environment people want to stay in
Manage a small HR/admin team and coordinate closely with warehouse supervisors
Run engagement initiatives suited to a small, high-energy team (not generic corporate engagement calendars)
HR Operations
Attendance, leave management, payroll inputs, exits and full-and-final settlements
Maintain HR MIS/trackers and report key metrics (attrition, headcount, hiring TAT) to leadership
Handle grievances and conflict resolution across both employee groups with fairness and discretion
Requirements
3–6 years in an HR Generalist role, ideally with exposure to both white-collar teams and blue-collar/warehouse or factory-floor workforces
Working knowledge of statutory compliance (PF, ESIC, labour laws, shops & establishment); not just theoretical, has actually filed/managed it
Demonstrated experience setting KPIs/goals and running a performance management cycle, even an informal one
Sharp, clear communicator; equally able to write a policy note and have a direct, human conversation with a 22-year-old team member or a warehouse supervisor
Comfortable with ambiguity and building processes from scratch; this is an early-stage environment, not a mature HR function
Prior experience in a startup, D2C/retail brand, or manufacturing/warehouse-adjacent business is a strong plus
Based in or willing to relocate to Ahmedabad; comfortable splitting time between office and warehouse
Experience with HRMS tools for attendance/payroll (any standard platform)
Exposure to a young, fast-growing consumer brand or lifestyle/fashion company
Basic understanding of retail/warehouse operations rhythms (peak season hiring, shift patterns, etc.)
Skills Required
- 3-6 years of experience in an HR Generalist role
- Experience supporting both white-collar teams and blue-collar, warehouse, or factory-floor workforces
- Working, hands-on knowledge of statutory compliance, including PF, ESIC, labor laws, shops and establishment, filings, registers, and documentation
- Experience setting KPIs and goals and running a performance management cycle
- Strong written and verbal communication skills
- Ability to work in an ambiguous, early-stage environment and build HR processes from scratch
- Based in or willing to relocate to Ahmedabad
- Willingness to split time between the office and warehouse
- Experience with HRMS tools for attendance and payroll
- Experience in a startup, D2C or retail brand, or manufacturing or warehouse-adjacent business
- Experience in a young, fast-growing consumer brand or lifestyle or fashion company
- Basic understanding of retail and warehouse operations, including peak-season hiring and shift patterns
What We Do
Good Chaos Lifestyle Private Limited operates Ludic, a footwear-first lifestyle brand focused on bold, expressive products and an always-at-play identity. The company manages product movement from vendors and manufacturers to customers and B2B partners, coordinating dispatches, deliveries, warehousing, and logistics operations. Ludic’s brand presence emphasizes lifestyle, exploration, personal expression, and discovering untapped potential through products designed for people on the move.


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