HR Business Partner (Manager)

Posted Yesterday
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Atlanta, GA, USA
In-Office
Senior level
Logistics • Transportation • 3PL: Third Party Logistics • Industrial
The Role
Serve as a strategic HR consultant to business leaders, aligning HR strategies with operational goals. Lead employee relations investigations, advise on organizational design, workforce planning, performance management, and development. Coordinate HR delivery with COEs, use HRIS and workforce data to drive decisions, coach managers, deliver training, and, where applicable, lead field HR teams. Onsite in Union City with ~30% travel.
Summary Generated by Built In

The HR Business Partner (Manager) serves as a strategic consultant to business leaders, helping align HR strategies with operational and organizational goals. Working closely with specialists across HR – including Talent Acquisition, Learning and Development, Talent Management, Total Rewards, HR Operations, and HRIS, this role acts as the primary point of connection between the business and HR. They advise leaders on workforce planning, organizational design, performance management, employee development, engagement, and champions positive and productive workplace culture. They lead and resolve complex employee relations matters, coach leaders and employees, and ensure HR initiatives are effectively implemented. They are trusted advisors who build strong relationships, anticipate needs, and deliver thoughtful, balanced guidance. In some regions, they may lead a dispersed team of HR Generalists/Specialists. 

 

Responsibilities

  • Partner with business leaders to understand operational goals and develop people strategies that support performance, engagement, and organizational health.
  • Serve as the primary HR contact for the business, coordinating support across HR specialists (recruiting, total rewards, development, employee services, HR systems, etc.) to ensure streamlined and consistent HR delivery.
  • Advise leaders on organizational design, workforce planning, role clarity, and team effectiveness.
  • Lead and document employee relations investigations and recommend appropriate, legally compliant actions.
  • Support the performance management process, including goal setting, coaching, feedback discussions, and development planning.
  • Partner with recruiting to define talent needs, support selection decisions, and ensure a smooth hiring and onboarding experience.
  • Work with learning and talent development teams to assess capability gaps and support leadership development and employee growth efforts.
  • Support compensation and benefits teams in communicating and administering pay programs, recognition programs, and benefit offerings.
  • Provide coaching to managers and employees on conflict resolution, career pathing, communication, and workplace dynamics.
  • Use HR systems and workforce data to identify trends, recommend improvements, and help leaders make informed decisions.
  • Ensure consistent application of HR policies and compliance with state and federal employment laws, including workers’ compensation.
  • Deliver training sessions for managers and employees in both virtual and in-person settings.
  • Maintain accurate, confidential HR information and support data integrity across HR systems.
  • Where applicable: Lead and coach a team of Field-based HR Generalists / Specialists in delivering HRBP services across their assigned region. 
  • Maintain full-time onsite presence
  • Provide support to additional locations or business areas as needed
  • Approximately 30% overnight travel by plane and car required
  • All other duties as assigned to meet evolving business needs.

 

Qualifications

  • Education: Bachelor’s degree in Human Resources, Business Administration, or a related field from an accredited college or university required. 
  • Certification/Licensure: Professional HR certifications (e.g., SHRM‑CP, SHRM‑SCP, PHR, or SPHR) preferred, not required. 
  • Experience: 5+ years of experience as an HRBP, HR Generalist, or HR Consultant supporting leaders in multi‑site or operational environments (manufacturing/warehouse experience preferred). 
  • Proven experience conducting formal employee relations investigations with strong documentation and judgment skills. 
  • Demonstrated experience working in partnership with HR COEs in areas such as Recruiting, Compensation, Benefits, Talent Management, and HR Shared Services. 
  • Leadership Experience: proven team leadership experience preferred, not required. 
  • Strong skills in performance management, coaching, workforce planning, and supporting organizational change. 
  • Ability to analyze workforce trends, interpret data, and communicate insights that guide decision‑making.
  • Exceptional interpersonal and communication skills, with the ability to build trust at all levels, including senior leaders, and influence behavior and outcomes without direct authority.
  • Technical experience with leading Human Resources Information Systems (HRIS) technologies such as Oracle, Workday, SAP, etc.; we use Oracle HCM Cloud.
  • Demonstrated discretion and confidentiality in handling and protecting sensitive information. 
  • Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.) 
  • Environment: This position is based in Union City, CA and requires full-time onsite presence, along with the ability to travel up to 30% to support other locations and operational needs.

 

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#LI-Onsite #LI-BT1

 

Skills Required

  • Bachelor's degree in Human Resources, Business Administration, or related field
  • 5+ years experience as an HRBP, HR Generalist, or HR Consultant supporting multi-site or operational environments
  • Proven experience conducting formal employee relations investigations with strong documentation and judgment
  • Demonstrated experience partnering with HR COEs (Recruiting, Compensation, Benefits, Talent Management, HR Shared Services)
  • Technical experience with leading HRIS technologies (Oracle HCM Cloud, Oracle, Workday, SAP)
  • Proficiency with Microsoft O365 (Outlook, Word, Excel, PowerPoint) and web conferencing (Teams, Zoom, Webex) on Windows PCs
  • Ability to analyze workforce trends, interpret data, and communicate insights to leaders
  • Strong skills in performance management, coaching, workforce planning, and organizational change support
  • Demonstrated discretion and ability to handle confidential information
  • Full-time onsite presence in Union City, CA
  • Ability to travel approximately 30% overnight by plane and car
  • Professional HR certification (SHRM-CP/SHRM-SCP/PHR/SPHR)
  • Manufacturing/warehouse HR experience
  • Proven team leadership experience (where applicable)
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The Company
6,062 Employees
Year Founded: 1981

What We Do

Forward Air Corporation is an asset-light freight and logistics company that provides ground transportation and related shipping services to the North American air freight and expedited LTL market. It offers a reliable, cost-effective alternative to air transportation through accelerated, time-definite surface shipping. The company serves as a single-source provider for the wholesale transportation community, including logistics companies, freight forwarders, and air cargo carriers.

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