Hospitality & Events Manager

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Rutherford, CA, USA
In-Office
100K-120K Annually
Other
The Role

Key Responsibilities

Personnel Management:

  • Visionary leadership and management of hospitality staff and guest experience.
  • Staff hiring, orientation, onboarding and management of ongoing training curriculum. Manage annual training programming in order to deliver best in class consumer and trade experiences.
  • Oversee organization structure and efficient delegation of duties.
  • Ongoing performance discussions and evaluations that is based on hospitality, brand storytelling, wine knowledge, sales productivity, club conversion, company policies and teamwork.
  • Payroll and commissions calculations for full time and part time employees.
  • Assessment of incentive programs for direct sales team.
  • Consistent and effective communication of safety topics, sales goals, pricing, product releases and marketing promotions to staff on a daily basis. 
  • Communication can include sensitive information requiring complete confidentiality and discretion in dealings and contacts.  Decisions impact the group and organization as a whole.  

Business & Experience Management: 

  • Business ownership to deliver annual sales plan and P&L targets.
  • Lead and direct all activities related to running the Visitor Center and achieving Hospitality/Direct-to-Consumer business priorities: guest experience, brand storytelling, consumer acquisition, club conversion, profit generation, event revenue targets, innovating for future growth, and employee satisfaction and development.
  • Deliver business reviews with management team and cross-functional as necessary.  Lead monthly financial reviews of business performance. Evaluate Visitor Center sales performance, identifying opportunities and risks.
  • Ensure our staff members are trained as brand and wine experts, equipped to deliver our unique and differentiated brand story with guests and deliver exceptional tasting and event experiences.

Operational Management

  • Safety management by leading and enforcing the Company’s sustainability policies, standards, training and procedures.
  • Manage daily business functions, including consistent opening and closing procedures for each business day.
  • Support in the execution of marketing plans that increase the number of visitors, spend per person and convert visitors to loyal customers via specialty programs like the Wine Club.
  • Execution of codified operational model/playbook.
  • Ensure that the POS system is maintained accurately and kept updated with inventory and transaction changes.
  • Control and accurately manage on-site wine inventory.
  • Maintain compliance at all times with use permit, food & safety health codes and responsible hosting requirements.
  • Assist as needed in the tasting room, to coach employees, observe and manage operational efficiencies and host guests. 
  • Monitor and respond to customer requests, suggestions, or complaints at the winery or posted to social media review outlets (Yelp, Trip Advisor, etc).
  • Planning, execution of events for trade and consumers using creative and organizational talents to ensure each function is executed with the highest level of detail. Arrange details with customer, including wine sections, food pairings, musical entertainment, ambience pieces, and rental equipment where appropriate. Serve as the creative eye for all events, as well as facilitator of budgets, staffing, expenditures, and the proper coding of these expenses.
  • Performs all related duties as assigned.

Leadership & People Management 

  • Quantify business objectives, develop a set of standards, clearly communicate expectations and appraise performance against objectives and standards.
  • Define levels of leadership and functional competencies for staff; define and support development plans.
  • Set clear expectations to staff and constantly provide feedback ensuring to provide recognition when appropriate for the results achieved by both individuals and teams. 
  • Support the development of team members through coaching and/or mentoring to help achieve their goals and improve their performance.
  • Foster a results driven environment through teamwork and the demonstration of the PR values.
  • Be a role model to all Mumm Napa employees
  • Identify the training program in conjunction with the HR department.
  • Provide mentoring and training to winery technical staff
  • Create a stimulating and rewarding work environment resulting in job satisfaction and an efficient cost effective packaging operation.

Skills / Qualifications / Experience:

Essential:

  • Bachelor's Degree in Marketing, Tourism, Recreation, etc.
  • 8-10 years Tasting Room Management experience, including inventory and people-management, required, preferably at a high-volume tasting room
  • Excellent hospitality, sales, and communication skills.
  • Strong business acumen, P&L management, ability to conduct financial analysis and track KPIs.
  • Must be highly organized, able to multi-task.
  • Leadership with experience managing large teams (15+ people). Proven ability to effectively train, manage and motivate staff.
  • Basic to advanced knowledge of, and passion for, wine, including knowledge of viticulture and winemaking
  • Analytical and problem-solving skills to identify risks and opportunities.
  • Bilingual, English-any other language, a plus.
  • Proficient in MS Office programs, especially excel and PowerPoint.
  • Restaurant reservation and table management experience, a plus.
  • Working Saturdays & Sundays is required and some evenings for events.

Desirable:

  • MBA (Preferred)

Special Conditions:

  • Some out of hours work may be required;
  • Intra/Interstate travel as required;
  • Current driver’s license.
  • Work is performed in a typical field environment with moderate demands for movement and lifting.

Pay Transparency Disclosure: The base pay scale offered for this position is $100,000-$120,000 annually with bonus potential. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. The Company reserves the right to modify the range in the future.

Job Posting End Date:

Target Hire Date:

2026-02-02

Target End Date:

Pernod Ricard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.

  • Healthcare Strength Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
  • Retirement Support Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
  • Parental & Family Support Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.

Pernod Ricard Insights

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The Company
HQ: Paris
19,297 Employees

What We Do

Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.

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