Home Lending Marketing Transformation-Vice President

Job Description
Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households.
As a Vice President of Marketing Transformation within Chase Home Lending, you will help deliver our business objectives by utilizing data and technology to lead marketing efficiency and effectiveness. You will drive the transformation of marketing capabilities by leveraging data, decision models, and technology to personalize marketing across channels such as digital, branch, and advisor. You will collaborate with cross-functional partners like Data & Analytics, Decision Sciences, Audience Management, and Marketing Platforms, and you will apply a product mindset to define use cases, assess alternatives, prioritize opportunities, and deliver a transformation roadmap using Agile methodologies.
Job responsibilities:

• Develop a roadmap of use cases with cross-functional alignment, applying an Agile delivery approach.
• Devise an organizing framework for data and models needed to deliver marketing use cases, accounting for factors such as business impact, user experience, data complexity, and compliance.
• Determine a strategy to activate marketing data across channels using technology platforms such as customer data platforms, marketing automation, and personalization technologies.
• Improve Speed to Market by managing the Book of Work, establishing baselines and benchmarking of timelines, and eliminating bottlenecks through processes (e.g., strategy form) and data/tech (e.g., audience management).
• Optimize workflow using tools such as Monday and Workfront to improve handoffs and reduce holding time, and using templates to reduce build times.
• Support the delivery of a roadmap of key marketing technology platforms and vendors.
• Support marketing data and technology governance initiatives.

Required qualifications, capabilities, and skills:

• 7+ years leading marketing transformation projects using Agile methodologies.
• Technology strategy & execution: end-to-end management from business objectives, current state assessment, gap analysis, and resource management to delivery of an Agile roadmap.
• Cross-functional execution: work effectively in a matrixed environment across Home Lending Marketing and stakeholders such as Product, Decision Science, and Finance.
• Communication: build narratives around complex topics in written and verbal formats, across functions and levels, including senior leadership.
• Bachelor's degree from an accredited institution.

Preferred qualifications, capabilities, and skills:

• Marketing technology: experience with modern marketing stacks across web, mobile apps, Customer Relationship Management (CRM), Customer Data Platform (CDP), master data management (MDM), and marketing automation.
• Learning agility: adapt to a dynamic environment across business, product, and technology.
• Master's degree/MBA in Information Systems from an accredited institution.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.