Home Lending Marketing Strategy Lead

Job Description
Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households.
As a Marketing Strategy Lead, on the Marketing Strategy & Transformation team, you will support marketing objectives by driving towards market share growth, customer engagement, and integration across lines of business aligned with "One Chase". In addition, you will drive business transformation through modern technology platforms that enable personalized consumer journeys and workflow optimization approaches such as Agile methodologies.
Job Responsibilities:

• Understand commercial context through market, competition, and customer research
• Assess market opportunities and performance - product mix, Chase share, and customer gap analysis
• Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital, branch, and advisor channels
• Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls.
• Evaluate marketing effectiveness and develop recommendations to optimize performance

Required Qualifications, Capabilities and Skills:

• 7+ years of experience in marketing strategy
• Marketing strategy: key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience.
• Strategic & Analytical thinking: management skills such as opportunity assessment, issue disaggregation, sizing, prioritization, hypothesis testing, and execution planning
• Marketing communication: design and execution of multichannel marketing campaigns (owned media, paid media, branch, local)
• Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: build narratives around complex topics and communicating in written and verbal formats, across functions and levels including senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor's degree from an accredited institution

Preferred Qualifications, Capabilities and Skills:

• Marketing technology: experience with modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
• Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics
• Home lending industry: understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
• Master's degree/MBA in Marketing from an accredited institution

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.