On Highway Product Marketing Specialist

Inside the Role

The Product Marketing Specialist will support the On-Highway Product Marketing Manager in playing a lead role in developing communications, key messages and promotional programs for DTNA’s on-highway product line-up. This role is high exposure with multiple internal and external stakeholders.
The successful candidate will develop and utilize product expertise to ensure proper product messaging and positioning are communicated to DTNA’s dealer network directly, through training initiatives, as well as to customers in target segments through Freightliner brand communications channels. The ideal candidate will be a resourceful problem-solver with proven experience in cross-functional collaboration and alignment. This person will need to be as comfortable with ambiguous or fast-paced planning as they are with long-term marketing strategy alignment.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA  

• Initiate, document, and track go-to-market strategies for upcoming product and project launches; collaborate with Product Strategy and Segment Strategy teams to determine appropriate product go-to-market timing
• Support launch plan development for new product options with cross-functional teams; develop sales support collateral (i.e. pitch decks, walkaround videos, white-papers, spec packages, etc.) for dealer and DTNA internal sales stakeholders
• Support collaboration with Brand/Marketing Communications and Corporate Communications, and align with Vocational and Detroit Product Marketing as needed to refine messaging
• Collaborate with Digital Marketing and Brand Marketing teams and ensure appropriate products/features are promoted in Freightliner brand website and through brand social media channels
• Play lead role in collaborating with On Highway Training team to determine appropriate channels (webinars, online training modules, in person events, etc.) and content for educating dealer and internal sales stakeholders
• Play lead role in developing strategy to capture competitor data/insights; collaborate with Segment Strategy and Product Strategy teams as needed to understand market and competitor insights and develop content to help stakeholders sell against the competition
• Support marketing truck and trade show strategy development; represent DTNA at trade shows and other industry events
• Act as main point of contact for internal (sales, etc.) and external stakeholders (dealers, customers) for current, released product information
• Develop product presentations and present, including product “walkarounds”, to key stakeholders
• Support development and maintenance of target segment sales, demo and trade association rebate programs

Knowledge You Should Bring  

• Bachelors degree and 5-7 years of relevant experience
• Possess strong presentation skills and be comfortable with high-exposure opportunities
• Work collaboratively with, and at times lead, cross-functional teams and engage with Freightliner and Detroit brand agencies as needed
• Be customer (internal and external stakeholders) focused
• Be willing to learn and communicate technical details of DTNA on-highway truck product
• Build internal cross-functional network - brand management, training, segment strategy, product strategy, sales, CAE, service, controlling, etc.  
• Think strategically and have a big-picture view of the market
• Be self-driven, work proactively and possess a can-do attitude
• Be flexible, with a willingness to pivot depending on market or DTNA needs or external events
• Be willing to travel up to 10% of the time (domestically, as well as Canada)
• An attached resume is required

Exceptional Candidates Might Have

• Freightliner Cascadia product knowledge
• Commercial Driver License or ability to obtain one

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.