Head of WW Media Relations and Storytelling

Posted One Month Ago
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Dallas, TX, USA
In-Office
Senior level
Hardware • Semiconductor • Manufacturing
The Role
Lead TI's global media relations and storytelling, build enterprise narrative, manage agencies and crisis communications, leverage media monitoring and AI-driven channels, advise executives and align cross-functional messaging.
Summary Generated by Built In

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About the role

TI is seeking a visionary, high-impact Head of Worldwide Media Relations and Storytelling.

As the primary architect of TI's global media strategy and narrative, you will be responsible for building a storytelling engine that translates TI’s technology leadership – from analog and embedded products to our manufacturing capabilities – into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.

We are looking for a sharp, intellectually curious and experienced communications leader with strong journalistic instincts, a deep understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies – from phones and data centers to medical equipment and cars.  

 

What you will gain from this role

  • Ownership of TI's global media strategy and execution — both proactive and reactive — with enterprise-wide visibility
  • Opportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation  
  • Experience advising senior executives regarding media and serving as the company spokesperson
  • Opportunity to architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
  • Deep and differentiated knowledge of TI's products, technology, and business 
  • The opportunity to lead and grow a team of dedicated media relations and communications professionals

 

Responsibilities include, but are not limited to:

  • Develop and lead TI's worldwide media relations strategy in alignment with communications and marketing objectives
  • Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
  • Lead TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do

  • Lead TI's global media relations agency approach, including agency selection, management, performance evaluation, and ensuring consistent and effective execution across all regions
  • Oversee a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
  • Manage media relations activities during issues or crisis incidents, protecting TI's reputation in sensitive or fast-moving situations
  • Pioneer how media relations adapt to an AI-influenced information ecosystem, monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified (e.g., AI-powered search, AI news aggregators, and synthetic content platforms) are changing the way media is discovered, consumed, and amplified, and proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
  • Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
  • Partner with teams in communications, marketing, legal, government relations and investor relations to align the messaging, response strategies, and communications plans

 

Who we're looking for

The ideal candidate is sharp, curious, and experienced — a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly — with reporters, executives, and teammates alike. 

Qualifications

Minimum requirements:

  • Bachelor's degree in communications, public relations, and/or a related field
  • 7+ years of progressive communications, media relations and/or public relations experience, including leadership experience within a global technology or B2B organization

 

Preferred qualifications:

  • People management experience, this is a senior role with direct reports
  • Proven experience working with reporters to identify, shape and secure stories aligned with company objectives
  • Strong strategic judgment and the ability to prioritize in a fast-moving environment
  • A journalistic mindset with deep curiosity to understand new things and uncover newsworthy stories
  • Exceptional written and oral communication skills; ability to simplify complex messages with clarity and impact
  • Experience managing global PR/media relations agencies, including performance oversight and cross-regional coordination
  • Experience leading reactive media relations and issues communications efforts, with the ability to remain composed and strategic under pressure
  • Familiarity with media monitoring platforms and the ability to synthesize coverage data into meaningful insights and recommendations
  • Demonstrates understanding of LLMs, generative AI and AI-driven information platforms, and the ability to translate emerging trends into communications and media relations strategies

  • Excellent, adaptable interpersonal skills and a demonstrated ability to work in a fast-paced, collaborative team environment
About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.

Skills Required

  • Bachelor's degree in communications, public relations, or related field
  • 7+ years progressive communications, media relations or public relations experience, including leadership in a global technology or B2B organization
  • People management experience (direct reports)
  • Proven experience working with reporters to identify, shape and secure stories
  • Strong strategic judgment and ability to prioritize in fast-moving environments
  • Journalistic mindset and curiosity to uncover newsworthy stories
  • Exceptional written and oral communication skills; simplify complex messages
  • Experience managing global PR/media relations agencies and cross-regional coordination
  • Experience leading reactive media relations and issues/crisis communications
  • Familiarity with media monitoring platforms and ability to synthesize coverage data
  • Understanding of LLMs, generative AI and AI-driven information platforms and their communications implications
  • Excellent adaptable interpersonal skills and ability to work collaboratively

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

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The Company
HQ: Dallas, TX
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

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