Head of Marketing Planning & Strategic Initiatives

We are looking for a Senior Marketer to join our Marketing Leadership Team. In this role, you will report directly to the VP Marketing to lead the optimisation of our marketing processes and workflows, our data team on marketing analytics, and lead on key strategic initiatives, while helping to drive operational efficiencies across all marketing programs. The ideal candidate will have a deep understanding process improvement and strategic program management, with a strong understanding of marketing measurement frameworks and data analytics.

We have bold growth plans through 2025 and beyond and this role will be instrumental in boosting our trajectory.

What will you be doing?

• Marketing Process Optimisation: Lead the evaluation, implementation, and on-going refinements of a Marketing Management System. Continuously assess and refine existing processes and systems to streamline marketing operations, ensuring scalability and efficiency across the organisation. 
• Resource an Budget Management: Guide the Marketing Leadership Team in the strategic allocation and management of marketing resources and budget, with a focus on leveraging data to guide investment decisions. In close partnership with strategic finance, collaborate with MLT to forecast budget and resource needs and identify potential gaps before they arise. Review budget management processes and refine and enhance to drive operational excellence.
• OKR Planning and Tracking: Partner with Marketing Leadership Team to develop Marketing-wide OKRs, ensuring alignment with business goals. Developing the plan for rolling out OKR framework to 40+ marketing team members. Monitor progress and provide regular updates to leadership. Partner with data-analytics and leverage automation tools to ensure real-time visibility into performance metrics aligned to OKRs.
• Marketing Measurement Framework: Partnering with the Marketing Leadership and Data Analytics team, establish a Marketing Measurement Framework that reflects the full Marketing Mix - from Brand through to Demand, Retention & Advocacy. Use marketing analytics and reporting tools to provide ongoing reporting to leadership, whilst also generating insights to support consistent performance optimisation.
• Data & Reporting: Design and oversee regular reporting cadence across the Marketing function and wider organisation to ensure all progress reports plug into existing senior leadership reporting structure. Partner closely with the data-analytics team by prioritising requests and helping to translate marketing requirements. Partner with marketing operations to guide the data teams creation of self-serve analytics for the marketing team via suggestions on refinements to dashboards and reports. 
• Strategic Initiatives and Collaboration: Partner closely with key stakeholders from Revenue Operations, Finance, Business Operations and Data-Analytics teams, to ensure that Marketing needs and requirements are represented. Be a key contributor to Strategic Initiatives such as Annual Operating Plan (AOP), Quarterly Planning and other Key Initiatives pertinent to the Revenue Leadership Team.

What will you need to succeed?

• Proven tenured experience in marketing operations, marketing strategy and program management.
• Strong understanding of marketing management systems, project management methodologies, and process improvements.
• Exceptional organisational and multitasking skills, with a keen attention to detail.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Proficiency in data analysis and reporting to drive data-informed decisions, and experience with Looker or other BI tools.

TravelPerk doesn’t require academic studies for this position. We select based on experience and potential, not credentials

If you’re passionate about marketing operations and process optimization and you thrive in a dynamic, fast-paced environment, we encourage you to apply and be a key driver of marketing excellence at TravelPerk.

Our Benefits

💰 A competitive compensation package, including equity options in TravelPerk;

🌴 25 days annual leave plus bank holidays;

💼 Company Pension Plan with Aviva; 

💊 Private medical insurance from Bupa;

🙌 Life insurance with Zurich;

🧘‍ Income Protection + Wellbeing App with Unum;

🦷 Access to voluntary dental insurance through Bupa;

🚲 Tax-efficient schemes such as Cycle2Work & electric car leasing via Octopus;

💪 Discounts on 12-month gym memberships with GymFlex;

💙 iFeel - a mental health support tool with access to therapists year round;

🎟️ Access to a wide variety of discounts and rewards;

🥳 Unforgettable TravelPerk events, including our spectacular annual summer party;

👶 Parental leave: 12 to 16 weeks, based on location and eligibility factors;

🫶 16 paid hours per year to volunteer for a cause of your choice;

🌎 A ’Work from anywhere’ in the world allowance of 20 working days per year.

📈 Exponential growth opportunities

How We Work & Values

Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of either our London or Barcelona hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.

TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

You can check about our values here and see our IRL approach in this video. We'll guide you through our culture and explain how it will underpin your success in this role.

Read more about our latest updates here.

We provide relocation assistance for certain roles. Please specify your need for this in your application, and we will evaluate the possibility on a case-by-case basis. We must also verify that candidates and employees meet the eligibility criteria to reside and work in the United Kingdom. Unfortunately, we cannot offer visa sponsorship for candidates requiring a work permit in this location.

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