This is an exciting opportunity for a creative leader who lives and breathes internet culture to manage all aspects of our social media function. We are seeking a passionate Head of Social who is equal parts social strategist and content creator, with a sharp, creative eye and a deep understanding of social platforms to push boundaries and shape culture with Book of the Month. This role sits at the intersection of creative, strategy, and marketing, leading the development and execution of thoughtful social content that drives business growth while elevating our brand presence. We are open to hiring at a Manager or Director level for this role.
What you will do…
- Develop and iterate upon social strategy, defining a clear set of business objectives and testing content to achieve those objectives for each social media channel. Working hard to avoid the kind of randomness that plagues many social programs.
- Act as a curator of culture, staying attuned to new ideas, broader trends, and industry shifts, translating your insights into on-brand BOTM content.
- Steer the creative process for our social content through partnership with the Creative team and a roster of freelancers. This includes:
- Concepting, creating, and publishing high-impact, platform-native content for TikTok, Instagram, YouTube Shorts, and emerging channels.
- Managing our content calendar and overseeing content creation; holding the camera and/or being on camera as needed.
- Managing the briefing process to produce content that meaningfully connects with our audience, measured by strong attention metrics.
- Measure and report performance constantly with clear insights, translating these metrics into impactful business outcomes.
- Partner with the growth team on collaborations that drive reach and engagement.
- Represent BOTM externally at industry events, going to relevant parties, and meeting and developing relationships with relevant culturally important stakeholders.
About you…
- 5+ years of hands-on professional creative experience working as a leader in social media and/or content creation at a media company, agency or a consumer-driven/lifestyle brand.
- You are creative by trade. You have exceptional taste and have a constant stream of original ideas that you’re comfortable pitching, refining and executing.
- You analyze content, generate compelling insights and translate them into creative concepts and ideas.
- You are a strong communicator, are willing to push creative boundaries, and can adapt your creative approach to capture and uphold a distinct brand voice.
- You have a confident POV, and a strong editorial eye, with a clear instinct for what content or aesthetics will resonate with the Book of the Month audience.
- You have a demonstrated ability to develop and execute innovative, results-driven social media strategies, understanding the nuances of each platform.
- You’re deeply engaged with internet culture and commercial fiction.
Due to the fact that we are open to hiring at the manager or director level for this role, our salary range is: $100,000 - $250,000.
Skills Required
- 5+ years of hands-on professional creative experience leading social media or content creation at a media company, agency, or consumer/lifestyle brand.
- Develop and iterate social strategy with clear business objectives and content testing per channel.
- Concept, create, and publish high-impact, platform-native content for TikTok, Instagram, and YouTube Shorts.
- Manage content calendar, oversee content creation, and operate as on-camera talent or camera operator when needed.
- Steer creative process and manage freelancers and partnerships with the Creative team.
- Analyze content performance, generate insights, and translate metrics into business outcomes.
- Strong communicator with exceptional taste, editorial eye, and ability to uphold a distinct brand voice.
- Demonstrated ability to develop and execute innovative, results-driven social media strategies understanding each platform's nuances.
- Deep engagement with internet culture and commercial fiction; ability to act as a curator of culture.
- Represent the brand externally, build relationships with cultural stakeholders, and attend relevant industry events.
What We Do
We believe in books. Every month, we find the five best new books and promote them to over 20 million people. We’re proud of our mission to help readers discover books they’ll love and to support emerging writers. Founded in 1926 and relaunched in 2015, we’re an innovative startup with a rich history and loyal user base over 400,000 active members—and we’re looking for the best people to join us.
Why Work With Us
Book of the Month is a mission driven, high growth company that is an ideal environment for anyone looking to combine their love books with their desire for growth. Made up of a team of committed and passionate book lovers who enjoy working in a collaborative, fast paced and fun environment, we welcome anyone looking to be challenged.
