About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software, delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies, our platform connects users to thousands of charter bus and minibus operators nationwide. In just 60 seconds, customers can access real-time availability, transparent pricing, and detailed vehicle options—whether organizing a corporate event, a company shuttle, or a wedding. By streamlining what was once a fragmented and stressful process, CharterUP brings transparency, accountability, and efficiency to an industry overdue for innovation
With CharterUP, group transportation is no longer a hassle but an elevated, reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
- Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.
About the Role
Title: Head of Brand
Reports To: Chief Marketing Officer
Location: Austin, Texas (hybrid)
Position Summary
CharterUP is seeking a strategic, creative, and brand-obsessed Head of Brand to lead the evolution of our brand identity, voice, and presence across all platforms. This role is responsible for defining and scaling our brand strategy while ensuring consistency, clarity, and emotional resonance in how we show up to customers, partners, and talent.
As Head of Brand, you will own brand positioning and narrative, guide content, brief the design team and own creative strategy (with a strong emphasis on video and social media), and serve as a steward of CharterUP’s visual and verbal identity. You'll partner closely with the CMO, CEO, and cross-functional leaders to shape how our brand drives growth across markets, products, and audiences—building awareness of CharterUP as the most innovative technology company and category leader in group transportation.
Core Responsibilities
- Own brand strategy and positioning across all audiences and lines of business, ensuring a clear, consistent, and differentiated brand narrative that reflects CharterUP’s innovation and market leadership.
- Lead content and social media strategy, overseeing messaging and execution across LinkedIn, Instagram, YouTube, website, email, and additional platforms, with a focus on storytelling, thought leadership, and audience engagement.
Architect and execute a high-impact video strategy that brings the brand to life—showcasing our mission, customers, products, and people in compelling and platform-native ways.
- Drive cross-functional alignment, collaborating with executive leadership, product, marketing, recruiting, and operations to integrate brand strategy into company-wide initiatives.
- Establish and track key performance metrics for brand awareness, sentiment, reach, and engagement—using insights to inform strategy, optimize execution, and demonstrate impact.
Timelines and Reporting
- Define and track brand performance KPIs, including awareness, engagement, sentiment, reach, and content effectiveness across channels.
- Own weekly and post-campaign reporting for organic social and brand initiatives—delivering clear insights, performance scorecards, and data-driven recommendations.
- Maintain and optimize the content calendar, ensuring alignment with business priorities, marketing milestones, and audience needs.
- Continuously analyze performance data and audience insights to refine strategy, improve execution, and increase brand impact over time.
Experience & Skills Required
- 7–10+ years of brand, content, or marketing experience in high-growth, brand-forward environments (B2B, B2B2C, or tech preferred).
- Proven track record of building and evolving brands that drive business outcomes.
- Deep fluency in social strategy, storytelling, and content development—with an instinct for what breaks through and builds connection.
- Strategic thinker with a creative mindset—able to operate at both the vision and execution levels.
- Executive presence and confidence working directly with founders, executives, and senior stakeholders.
- Strong understanding of video and multimedia content in a brand ecosystem.
- Excellent communication and writing skills with a sharp editorial eye and a bias toward action.
Application Requirements:
- Portfolio: Portfolio or case studies demonstrating brand, content, or social strategies you’ve led—with clear outcomes or performance insights.
- Examples of messaging frameworks, video campaigns, or social storytelling that reflect your strategic and creative leadership.
Benefits & Perks
We take care of our team so you can focus on doing your best work. At CharterUP, you'll get:
- Remote Flexibility – Work from any of our 19 live/work states, with role-dependent exceptions
- Full Health & Wellness Coverage – 100% of premiums paid for medical, dental, and vision plans for employees - including mental health resources, Teledoc, gym discounts, and family planning benefits
- Time to Recharge – 15 days PTO (increases to 20 after 2yrs) + 8 paid holidays so you can actually unplug
- Financial Security – Company-provided life insurance, as well as short-term and long-term disability for employees who qualify
- Winning Culture – Join a high-performing, fast-paced, and supportive team that wins together
- Referral Bonuses – Get rewarded for bringing top talent to the team
- Future Planning – 401(k) retirement plan to help you invest in what’s next
- Tech Setup – Your choice of Mac or PC laptop, plus monitor, keyboard, and mouse.
CharterUP is an Equal Opportunity/Affirmative Action Employer. We make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, veteran status, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
CharterUP candidates and employees must reside in any of the following states; Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.
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What We Do
CharterUP is the world’s largest bus‑booking platform—an AI‑powered marketplace and operating system for group transit. We let organizations book vehicles in minutes with instant pricing, real‑time availability, and transparent operator selection across a vetted network of 500+ operators and 6,000+ vehicles in all 50 states and Canada. Customers manage trips end‑to‑end with Rider and Driver apps for live tracking, seat reservations, passenger management, and automated updates, and can license a white‑label solution to run ongoing shuttle programs under their own brand. From daily employee shuttles and campus routes to major events, construction logistics, and emergency response, CharterUP pairs nationwide scale with modern software to make complex transportation simple, reliable, and auditable.
Why Work With Us
CharterUP is the world’s largest bus‑booking platform - an AI‑powered, self‑serve marketplace and OS for group transit - uniting 500+ operators and 6,000+ vehicles across the U.S. & Canada. We move fast, give you ownership of outsized problems, and deliver. Help modernize an under‑innovated industry, win big with results, and grow at startup speed.
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