Head of SEO

Smallpdf and PDFtools are industry leaders in digital document solutions, helping millions worldwide streamline their workflow with powerful, easy-to-use tools. We are on a mission to simplify document management and enhance productivity.

As a team of over >110 people from 34 nationalities in our offices in Zurich, Belgrade, and Barcelona, we're proud to have made PDFs and life a little bit easier for over a billion users across our web, mobile, and desktop applications. Our reputation for Swiss engineering standards has made us a trusted choice for industry leaders like Lufthansa, UBS, Swiss Life, and millions of people worldwide.

Smallpdf is looking for a Head of SEO with experience in SaaS / fast-growing industries to expand our digital footprint and organic traffic. You will be responsible for planning, organizing, and implementing end-to-end SEO strategies with the objective to increase our organic top of the funnel metrics as well as providing user value to our potential customers.

The Head of SEO will also be able to strategize the content needed to meet our SEO goals and will deliver on these plans, while supporting at the same time our Inbound programs. We expect the candidate to be extremely data-driven and analytical, with strong strategic background, have demonstrated project management experience and have a well-rounded digital background.

This role requires extensive experience in SEO including site architecture and performance, link building, content quality, and content development. The successful candidate will have a track record of defining and delivering a SEO roadmap (e.g. improving site performance, migrating to mobile-first index, or improving crawl budget), that delivers on its business goals (e.g. customer growth and revenue).

• Lead, mentor, and manage a team of SEO specialists, fostering a culture of continuous learning and high performance.

• Define and execute the overall SEO strategy across multiple brands, covering technical, on-site, and off-site SEO.

• Guide the team's execution of the technical SEO roadmap in partnership with Product and Engineering.

• Oversee and scale content initiatives to expand the brand's organic footprint, providing strategic direction on keyword targeting and content structure.

• Provide strategic guidance and regular feedback to the Senior Content Manager to ensure all content is optimized for search.

• Establish a rigorous framework for designing and implementing SEO experiments to drive traffic and rank improvements.

• Define and monitor key performance indicators (KPIs) and conduct regular audits to ensure compliance with search engine guidelines and prevent rank loss.

• Conduct and guide the team in competitive analysis, identifying new opportunities and closing competitor gaps.

• Collaborate with cross-functional leaders in Sales, Marketing, and Product to ensure the SEO

• Showcase and report on progress to leadership team with clear reporting, action plan and strategy.

• 7-10 yrs of experience in SEO with a focus on: organic search optimisation, keyword research, on-page and off-page optimisation, and technical SEO.

• Proven track record in building an SEO team (managing a team of internal/external SEO professionals); with a strategic mindset to develop and execute comprehensive SEO strategies that align with business goals and drive organic growth.

• In depth knowledge of Search engine algorithms, ranking factors and best practices wrt keyword research, website analysis and SEO performance tracking

• Understanding and knowledge of technical SEO aspects s.a. website crawling and indexing, XML sitemaps, robots.txt, canonicalisation, structured data, and site speed optimisation.

• Strong analytical skills to interpret SEO data, track KPIs, digest big data sets, identify trends and opportunities for improvement and present insights & recommendations

• Experience with and understanding of SEO analytical tools s.a. Google Search Console and Google Analytics and other SEO monitoring and reporting platforms.

• Strong understanding of content marketing and its integration with SEO and the ability to collaborate with content marketing teams to develop and optimize content strategies that align with SEO goals and drive organic traffic.

• Excellent verbal and written communication skills to effectively communicate SEO strategies, recommendations, and performance reports to stakeholders at various levels.

• The ability to adapt to changes in search engine algorithms, industry trends, and business priorities.

• Strong problem-solving abilities and organisational skills, coupled with a self-reliant mindset.

• Becoming part of our team means more than just taking a job—it’s joining a dynamic, collaborative environment where your voice matters, your growth is championed, and your work truly makes a difference.

  Here, we don’t just talk about a growth mindset—we live it. You’ll thrive in a culture that balances professional ambition with personal well-being, where flexibility, creativity, and purpose come together. Whether you're shaping the future through groundbreaking projects or leveling up your skills, your journey here will be one of impact, innovation, and continuous learning. This reflects in our company values.

🌍 You get to impact the way over 60 million people get work done every month.

🚀 Push boundaries and dare to fail—that’s how we learn!

💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond.

🏝️ 30 vacation days—yep, you read that right—that you can take whenever you need them.

🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years.

👶 16 weeks parental leave—100% of your salary—for all new parents

🥧 Phantom stock Option plan (Conditions apply.)

📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training.

🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills.

👩‍💻 Hack days to challenge you and your team, plus build amazing things.

Smallpdf is an equal opportunity employer. We believe a talented, diverse, and inclusive workforce is our greatest strength. We strongly oppose any form of hiring or workplace discrimination against candidates or employees on any basis, including race, gender, sexual orientation, age, religion, philosophy, nationality, disability, or genetic information. We’re committed to fostering a safe, supportive environment where everyone can come to work as their full selves and reach their greatest potential.

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Smallpdf does not seek or accept unsolicited applications or CVs from recruitment agencies. We are not responsible for and will not pay any fees, commissions, or any other payment related to unsolicited applications or CVs except as required in a written contract between Smallpdf and the recruitment agency or party requesting payment of a fee.