Head of Sales

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
 
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun. Here, teamwork rules, and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.
 
Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

We are looking for a energetic, engaging, people-centric sales leader who can drive and accelerate revenue for our events. In this senior role, the individual will be responsible for achieving revenue targets, whilst leading and developing the sales team to maximize effectiveness and efficiency. 

What you will do:  

Exhibition Sales: 

• Write, implement and oversee the execution of strategic sales plans for the event 
• Plan sales targets for the event, and for individual members of the sales team 
• Define sales objectives and activity to ensure maximum growth and profitability 
• Demonstrate the ability to actively seek out impactful new business 
• Manage all aspects of the sales team ensuring that targets are achieved personally, as a team and for each direct report 
• Have full responsibility for exhibition sales revenue 
• Hold weekly sales meetings with the team to monitor targets, productivity and performance 
• Lead key account stands sales, and input into sponsorship and digital sales 
• Build and maintain customer and association relationships 
• Oversee, clean, maintain and segment a database of clients/prospects (using Salesforce.com) 
• Support in the planning and execution of a full rebooking campaign for the exhibition 
• Analyse the market and identify opportunities for potential new clients 
• Analyse and canvass competitive shows 

Management: 

• Manage, motivate and coach staff effectively 
• Hold regular training sessions with the team with key takeaways and KPIs 
• Create staff development roadmaps for direct reports 
• Create and encourage a teamwork culture 
• Have regular one to ones with team and conduct annual meetings for objective setting and appraisals 
• Identify team members for promotion / advancement to retain talent 
• Work with direct reports to create a commercially and attendee driven floorplan 

Communication: 

• Communicate with all group functions within the portfolio on a regular basis to ensure optimal team working 
• Liaise and work with the Sales Operations team to ensure timely processing of contracts, invoicing, floorplan updates, etc 
• Managing Credit Control and Billings teams for debt management 

Reporting: 

• Demonstrate financial and numerical astuteness 
• Ensure weekly exhibition figures and pipelines are presented to the Senior Management team 
• Prepare reports detailing weekly sales performance and projections for upcoming weeks 
• Effective and timely reporting to ensure potential result or resource problem areas are flagged early 

Exhibition Operations: 

• Continually liaise with Operations Department with respect to floorplans, special events and bespoke client requirements 
• Assist and provide support to the Operations team onsite 
• Oversee relevant sections of the online exhibitor manual or customer centre 

Exhibition Marketing: 

• Show clear understanding of the fundamentals of the marketing processes 
• Contribute to the marketing direction and feed into marketing plans and schedules 
• Work closely with the Marketing team to design/create and write copy for marketing materials and websites 

What you will bring:

• Proven Sales Expertise:
  • Demonstrated success in exhibition sales, with experience in a B2B events environment is a must
  • Consistent ability to excel across multiple revenue streams and business models.
• Leadership & Team Development:
  • Proven experience in maintaining a culture of collaboration, success, and high performance.
  • Strong coaching and development skills to nurture junior sales executives and drive team growth.
• Strategic & Analytical Skills:
  • Expertise in sales processes, pipeline management, and forecasting, with high proficiency in Salesforce.
  • Ability to gather and leverage market intelligence to inform strategy and decision-making.
• Relationship Building:
  • Strong ability to build and maintain stakeholder and customer relationships.
  • Credible and persuasive communicator with excellent interpersonal skills.
• Flexibility & Agility:
  • Adaptable to changing market conditions and business needs.

What you will get:

Core Benefits:

• VVIP Bupa Medical Insurance for you and your family 
• Annual leave – 28 days 
• Remote working on Sundays 
• Working anywhere – 8 weeks every year
• School fees contribution, 40,000 SAR per child per year (up to a max of three children) 
• Residency visa, including yearly dependent fees
• Individual annual flight allowance for expats 

Local Relocation Package*:

• Paid flight to Riyadh – individual and family (up to a max of three children) 
• 30 days accommodation or a suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

International Relocation Package*:

• Paid flight to Riyadh – individual and family 
• 60 days accommodation or suitable serviced apartment from your arrival 
• date, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs 
• Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable) 

*If eligible

We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.