Head of Sales

Posted 8 Days Ago
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Indore, Madhya Pradesh, IND
In-Office
Expert/Leader
Artificial Intelligence • Computer Vision • Industrial • Automation
The Role
Lead Robro Systems’ sales and business development organization for AI-powered machine vision products. Develop go-to-market strategies, build and mentor sales teams, set revenue targets, manage customer and partner relationships, oversee the sales cycle, and provide forecasting and reporting. Collaborate with marketing, product, engineering, and support teams to improve positioning and customer outcomes. The role focuses on expanding industrial automation and technical textile markets across India and potentially export markets.
Summary Generated by Built In


Job Title: Head of Sales
Department: Sales
Location: Indore (On-site)
Experience: 6–10+ Years
Company: Robro Systems
Website: www.robrosystems.com
Budget: Competitive (Base + Incentives + Bonus)

About Robro Systems

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control. At Robro, we are driven by Vision, Intelligence, and Control.

Role Overview

The Head of Sales will lead all sales and business development efforts at Robro Systems. This person will be responsible for building, managing, and scaling the sales organization, establishing go-to-market strategies, achieving revenue targets, and nurturing relationships with existing and new customers in relevant industrial/manufacturing sectors. This role requires strategic thinking, deep industry understanding, excellent leadership skills, and hands-on execution ability.

Key Responsibilities

  • Develop and execute sales strategy aligned with company vision, product roadmap, and target markets (technical textiles, FIBC, roll inspection, etc.).
  • Build, lead, mentor, and scale the sales team (inside sales, field sales, business development managers).
  • Set and monitor sales targets / KPIs (revenue, new client acquisition, pipeline growth, conversion rates, territory - wise targets).
  • Identify, pursue, and close business opportunities domestically (across India) and possibly export markets.
  • Foster and maintain relationships with key customers, OEMs, distributors, partners, and industry stakeholders.
  • Collaborate with marketing, product, engineering and support teams for feedback to refine product, pricing, positioning, and demo capability.
  • Oversee the sales process: lead generation, qualification, proposal, negotiation, contract closure.
  • Manage sales forecasting, budgeting, reporting. Provide accurate periodic forecasts to leadership.
  • Establish and optimize sales operations: CRM usage, sales tools, process workflows, documentation.
  • Stay current on industry trends, competitive landscape, customer requirements, and emerging technologies in machine vision / AI / automation.
  • Drive customer feedback loops; ensure that learnings from sales interactions inform product improvements, service enhancements, and overall customer experience.


Requirements

Must-Haves

  • Bachelor’s degree in Engineering. MBA or equivalent is a plus.
  • 6-10+ years of sales experience, with at least 3-4 years in a leadership / head of sales / senior BD role.
  • Proven track record of achieving (and exceeding) revenue targets in B2B, ideally in industrial automation, manufacturing technologies, machine vision, or adjacent fields.
  • Excellent negotiation, communication, presentation, and relationship-building skills.
  • Strategic thinker, but with strong execution orientation. Ability to get into the weeds when required.
  • Experienced in using CRM tools, analyzing sales metrics, sales forecasting, pipeline management.
  • Ability to travel as needed (to meet clients, visit plants, lead field teams).

Preferred

  • Experience working in a scale-up environment: ability to build processes, hire, define roles, scale teams.

Key Skills

  • Sales Leadership & Team Management
  • Business Development & Closing Deals
  • Strategic Planning & Territory Management
  • Technical Acumen (for technical product sales)
  • Competitive Intelligence & Market Insights
  • Forecasting & Budgeting
  • Communication, Negotiation, Presentation Skills
  • Customer Relationship Management (CRM) tools proficiency


Skills Required

  • Bachelor’s degree in Engineering
  • 6–10+ years of sales experience
  • At least 3–4 years in a sales leadership, Head of Sales, or senior business development role
  • Proven record of achieving or exceeding revenue targets in B2B sales
  • Experience in industrial automation, manufacturing technologies, machine vision, or adjacent fields
  • Excellent negotiation, communication, presentation, and relationship-building skills
  • Ability to develop strategy while executing hands-on when needed
  • Experience using CRM tools and analyzing sales metrics
  • Experience with sales forecasting and pipeline management
  • Ability to travel as needed for client meetings, plant visits, and field-team leadership
  • MBA or equivalent degree
  • Experience in a scale-up environment, including building processes, hiring, defining roles, and scaling teams
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The Company
1 Employee
Year Founded: 2020

What We Do

Robro Systems develops AI-powered machine-vision and camera-based inspection systems for textiles and other industrial materials. Its solutions detect, categorize, and digitize defects, generate defect maps, and integrate with production lines to automate quality control and removal of defective parts. The company also provides monitoring and error-proofing solutions, including systems for FIBC, technical textiles, and roll-winding machines, helping manufacturers improve factory-floor intelligence and reliability.

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