Head of Sales Performance Management

Posted 4 Days Ago
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Dhaka, BGD
In-Office
Expert/Leader
Digital Media • Information Technology • Mobile • On-Demand
The Role
Leads enterprise-wide sales and distribution performance management, including KPI governance, productivity benchmarking, AI/ML analytics, dashboards, compliance, budgeting, ROI optimization, and trade-spend governance. Partners with senior leaders to turn business data into growth recommendations and builds a high-performing analytics and governance team. The role requires strong telecom sales-channel expertise, knowledge of incentives and territory productivity, financial acumen, governance discipline, and experience with analytical and AI applications.
Summary Generated by Built In

Job Description 

 

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all. 

  • Lead the strategic design and execution of enterprise-wide Sales & Distribution performance management frameworks aligned with organizational growth objectives.

  • Drive KPI governance across sales, distribution, and channel operations through advanced productivity benchmarking, performance analytics, and actionable business insights.

  • Spearhead the development of AI/ML-driven analytics models to forecast sales trends, identify growth opportunities, detect operational anomalies, and support data-driven decision making.

  • Establish real-time management dashboards and automated reporting ecosystems to enhance visibility, accelerate decision-making, and improve operational efficiency.

  • Lead sales and distribution governance initiatives by implementing standardized processes, compliance frameworks, audit mechanisms, and risk control measures across the channel network.

  • Drive strategic financial planning, budgeting, and ROI optimization for sales and distribution investments, incentives, and trade spend to ensure sustainable business performance.

  • Partner with cross-functional leadership teams to transform complex business data into strategic recommendations that improve revenue growth, operational excellence, and customer reach.

  • Build and lead a high-performing analytics and governance team by fostering capability development, continuous learning, accountability, and a data-driven performance culture.

Academic Qualification

  • Graduation from any reputed university. MBA preferred.

Job Experience Required

  • 10+ years of experience

Required Capabilities

  • Strong understanding of telecom business; understanding of subscriber, usage, sales with ability to leverage analytics and AI

  • Deep knowledge of channel structures (distribution houses, retail, field force), trade incentives, territory productivity, and compliance mechanisms

  • Expertise in KPI design, target setting, performance benchmarking, and linking performance outcomes to reward and improvement interventions

  • Solid grasp of revenue drivers, trade expenditure, ROI tracking, and budget governance within sales and distribution operations 

  • Knowledge of governance frameworks and process discipline to ensure transparency, risk mitigation, and operational integrity across the ecosystem

  • Experience in working with different analytical and AI applications.

About Us
Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.

Skills Required

  • Graduation from a reputed university
  • MBA
  • 10+ years of professional experience
  • Strong understanding of the telecom business, including subscribers, usage, sales, analytics, and AI
  • Deep knowledge of distribution houses, retail, field forces, trade incentives, territory productivity, and compliance mechanisms
  • Expertise in KPI design, target setting, performance benchmarking, and performance-linked rewards and interventions
  • Understanding of revenue drivers, trade expenditure, ROI tracking, and budget governance in sales and distribution operations
  • Knowledge of governance frameworks, process discipline, risk mitigation, and operational integrity
  • Experience working with analytical and AI applications
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The Company
5,927 Employees
Year Founded: 2005

What We Do

Banglalink Digital Communications Ltd. is a leading digital operator in Bangladesh, launched in 2005 to make mobile telephony affordable for the masses. Now transitioning from a traditional mobile operator into a tech company, Banglalink aims to build a 'digital Bangladesh' by providing converged connectivity and digital services. It is a subsidiary of VEON and focuses on enhancing customer experience through digitalization.

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