At Finning, we power progress in the Oil Sands and mining sectors through innovation, strategic partnerships, and a relentless focus on operational excellence. As the world’s largest Caterpillar dealer, we are uniquely positioned to lead the transformation of heavy industry—and we are seeking a dynamic sales leader to help shape that future.
We offer:
• A high-impact leadership role at the forefront of Canada’s Oil Sands and mining landscape, where your expertise will directly influence the commercial strategy of some of the world’s most advanced producers.
• A platform to lead with purpose—driving growth through cutting-edge technologies, data-driven insights, and customer-centric solutions that enhance safety, productivity, and sustainability.
• A competitive compensation package and comprehensive benefits that reflect the value of your leadership and support your long-term success.
• A collaborative, forward-thinking culture where your strategic vision and commercial acumen will be recognized and rewarded.
If you are a strategic, forward-thinking sales executive with deep expertise in the Oil Sands ecosystem and a track record of building high-impact, value-driven partnerships, we invite you to bring your leadership to Finning—and help shape the future of mining.Job Description:
About the Role
Finning Canada is seeking a commercially driven Head of Sales, Oil Sands to lead our sales strategy and strategic account planning across the mining division. This senior role is central to how we engage with leading Oil Sands producers—delivering tailored solutions that drive performance, enhance safety, and create long-term value.
You will lead a high-performing team to deliver revenue and margin objectives across our mining portfolio, with a strong focus on strategic account management in the Oil Sands. This includes driving opportunity development, cultivating long-term customer relationships, and ensuring alignment between technology-enabled solutions and client priorities.
Success in this role requires navigating complex commercial environments, expertly negotiating high-value contracts, and applying a strategic mindset that connects customer needs with innovative offerings.
This is a high-impact opportunity for a strategic sales leader who understands the unique demands of Oil Sands operations, thrives in complexity, and brings a forward-thinking approach to every engagement. If you are passionate about transforming mining through innovation, collaboration, and commercial excellence, we want to hear from you.
Key Responsibilities
Strategic Leadership & Growth
Develop and execute the sales strategy for Finning’s mining division, aligned with corporate goals and market dynamics.
Lead multi-year account planning based on customer mine plans, equipment lifecycle strategies, and value-added services.
Drive achievement of Annual Operating Plan (AOP) targets for mining equipment, services, and technology.
Customer & Partner Engagement
Build and maintain strong multi-level relationships with key mining customers, Caterpillar, and strategic partners.
Lead negotiations for major mining contracts, ensuring alignment with financial, operational, and ESG objectives.
Champion Finning’s safety culture and promote Caterpillar Safety Solutions across mining operations.
Technology & Innovation
Integrate autonomous systems, fleet management, and real-time analytics into commercial offerings.
Collaborate with internal and Caterpillar technology teams to align product roadmaps and innovation goals with customer needs.
Education & Experience
Bachelor’s degree in Engineering, Business, or a related field; MBA preferred.
Minimum of 10 years of progressive sales leadership experience in mining, heavy equipment, or industrial sectors, with a strong focus on strategy and execution.
Proven success in strategic business planning, contract negotiation, and customer relationship management.
Demonstrated ability to lead complex operations, make high-impact decisions, and solve multifaceted challenges.
Deep understanding of mining operations, equipment lifecycle management, and emerging digital technologies.
Expertise in mining economics, deal structuring, and profitability optimization.
Strategic thinker with advanced forecasting, analytical, and presentation skills.
Skilled in cross-functional leadership, stakeholder engagement, and building high-performing teams.
Passionate about leveraging innovation and technology to transform mining operations and deliver long-term customer value.
At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.
Top Skills
What We Do
Finning is the world's largest Caterpillar dealer delivering unrivalled service for over 90 years. We sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications.
Since 1933, when Finning was first established in Canada by Earl B. Finning, our name has conveyed integrity, reliability and resourcefulness. Over the years, the company has grown as a result of a genuine commitment to earning customer loyalty.
With our broad product support infrastructure and unmatched service capabilities, we deliver solutions that enable customers to achieve the lowest equipment owning and operating costs while maximizing uptime.
Finning employs over 13,000 people world-wide and operates in three geographies, with the head office in Vancouver, Canada.
