Head of Sales - Growth Markets

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4 Locations
In-Office or Remote
Expert/Leader
Fintech • Payments • Financial Services
The Role
Leads the end-to-end sales and retention function across multiple growth markets, countries, channels, and outsourced partners. Develops sales strategy, drives conversion and customer lifetime value, manages BPO relationships, ensures regulatory compliance and customer-focused outcomes, and builds high-performing sales leadership teams. The role owns commercial performance, operational scalability, continuous improvement, and sustainable international growth.
Summary Generated by Built In
Head of Sales - Growth Markets

Location: Spain, Italy, Germany considered | Full Time


Lead Growth. Inspire Performance. Shape the Future.

At D&G, we're on a mission to make the world a better place, one repair at a time. Every day, we help millions of customers protect the products they rely on, delivering peace of mind through exceptional service and innovative solutions.


As we continue to expand across our Growth Markets, we're looking for a commercially driven, strategic, and inspirational Head of Sales to lead our multi-market sales operation and drive the next phase of growth. This is a senior leadership opportunity with responsibility for shaping strategy, enhancing performance, and building a scalable sales operation across multiple countries, channels, and partners.


The Opportunity

Reporting to the Director of Operations, you will own the end-to-end sales function across our Growth Markets portfolio, leading inbound, outbound, and retention teams to deliver ambitious growth objectives while ensuring exceptional customer outcomes and regulatory compliance. You'll lead both internal teams and outsourced partners, creating a high-performance sales culture that consistently delivers commercial success.


This role offers a unique opportunity to combine strategic thinking with operational leadership, influencing the future direction of our sales organisation while delivering measurable commercial impact today.


What You'll Be Doing
Drive Commercial Performance
  • Lead sales and retention performance across multiple Growth Markets.
  • Deliver ambitious inbound, outbound, and retention targets.
  • Drive sustainable growth by improving conversion rates, sales productivity, and customer lifetime value.
  • Develop and execute a clear sales strategy aligned to both short and long-term business objectives.
  • Identify and unlock new opportunities for growth, innovation, and market expansion.

Lead a Complex Multi-Market Operation
  • Provide strategic leadership across internal and outsourced sales teams.
  • Manage and optimise performance across multiple countries, markets, and customer channels.
  • Act as the senior operational partner for BPO providers, ensuring consistent delivery against commercial and customer objectives.
  • Create scalable, repeatable sales processes that support future growth and expansion.

Champion Customer Outcomes
  • Ensure every sales interaction delivers outstanding customer experiences.
  • Create a customer-centric culture focused on quality, value, retention, and long-term relationships.
  • Balance commercial performance with strong governance, regulatory compliance, and customer fairness.
  • Partner with key stakeholders to continuously improve customer journeys and sales effectiveness.

Build High-Performing Teams
  • Lead, inspire, and develop operational leaders and sales managers.
  • Create a culture of accountability, coaching, engagement, and continuous improvement.
  • Use performance insights and data to drive individual and team development.
  • Embed a growth mindset and encourage innovation across the sales organisation.

What We're Looking For

We're seeking an experienced sales leader who combines strategic vision with operational excellence.


Essential Experience
  • Significant senior sales leadership experience within a contact centre, customer acquisition, retention, or customer sales environment.
  • Proven success managing large-scale, multi-channel sales operations.
  • Experience leading teams across multiple markets, regions, or countries.
  • Strong track record of delivering sustained growth in sales performance, conversion, and retention.
  • Experience managing outsourced partners and BPO relationships.
  • Experience operating within regulated environments where compliance and customer outcomes are critical.

Key Skills & Capabilities
  • Exceptional commercial and strategic thinking.
  • Strong leadership presence with the ability to influence at all levels.
  • Data-driven decision maker with excellent analytical capability.
  • Ability to identify opportunities and convert strategy into execution.
  • Highly skilled in performance improvement and operational optimisation.
  • Outstanding stakeholder management and relationship-building skills.
  • Resilient, adaptable, and comfortable operating in fast-paced environments.
  • Passionate about developing people and building high-performance cultures.

Why This Role Matters

Success in this role will directly influence the future growth trajectory of our Growth Markets business. You'll play a pivotal role in:


  • Increasing conversion, retention, and revenue performance.
  • Creating a scalable sales operating model capable of supporting future expansion.
  • Enhancing customer outcomes and brand reputation.
  • Building high-performing teams across multiple markets.
  • Delivering sustainable commercial growth while maintaining the highest standards of compliance and customer care.

Why Join D&G?

This is more than a sales leadership role. It's an opportunity to shape the future of a growing international business where your ideas, leadership, and impact will be visible across the organisation.


In return, you'll find:


  • A highly visible senior leadership position.
  • The opportunity to influence business strategy and growth plans.
  • International exposure across multiple markets and sales channels.
  • The ability to build and develop high-performing teams.
  • A purpose-led organisation committed to delivering great outcomes for customers and colleagues alike.

Ready to Lead Growth?

If you're a commercially astute sales leader who thrives on building high-performing teams, driving customer-focused growth, and delivering results at scale, we'd love to hear from you.


Apply today and help shape the future of sales across our Growth Markets business.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.

Skills Required

  • Significant senior sales leadership experience in a contact centre, customer acquisition, retention, or customer sales environment
  • Experience managing large-scale, multi-channel sales operations
  • Experience leading teams across multiple markets, regions, or countries
  • Proven success delivering sustained growth in sales performance, conversion, and retention
  • Experience managing outsourced partners and BPO relationships
  • Experience operating in regulated environments where compliance and customer outcomes are critical
  • Exceptional commercial and strategic thinking
  • Strong leadership presence and ability to influence at all levels
  • Strong analytical and data-driven decision-making capability
  • Ability to identify opportunities and translate strategy into execution
  • Expertise in performance improvement and operational optimization
  • Outstanding stakeholder management and relationship-building skills
  • Resilience, adaptability, and comfort working in fast-paced environments
  • Commitment to developing people and building high-performance cultures

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The Company
HQ: Wimbledon Park
2,890 Employees

What We Do

We’re Domestic & General, the appliance care experts. We look after the things people rely on every day to keep their homes running. In fact, we protect, repair and care for millions of products and appliances each year – from fridges and washing machines to TVs and boilers. We’ve also been in business since 1912. (So our customers know they're in safe hands.)

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