Head of Sales Germany (all genders)

Employment type: Full-time
Work model: On-site (initial phase)

Elaway is one of the leading providers of EV charging solutions for residential real estate in the Nordics and part of the Norwegian renewable energy group Aneo.

Following the merger of Aneo Mobility and Elaway in 2026, the company is entering its next growth phase in Germany.

To drive this journey, we are looking for a Head of Sales Germany who will take full ownership of building and scaling the commercial model.

This is not a traditional leadership role.
It is a build-and-scale mandate.

You will establish product–market fit, develop a scalable go-to-market approach and lay the commercial foundation for long-term growth in one of Europe’s most dynamic EV markets.

• Position Elaway as a trusted partner in the German EV charging ecosystem

• Develop and execute the market entry and growth strategy

• Build a strong commercial presence in a fragmented market

• Take full responsibility for revenue and margin targets

• Balance short-term results with long-term value creation

• Translate market insights into clear commercial actions

• Design and implement a scalable B2B2C sales model

• Build strategic relationships with real estate companies, property managers and partners

• Establish structured sales processes, tools and KPIs

• Drive customer acquisition and key deals personally in the early phase

• Build pipeline and close business

• Validate and refine the commercial model through real market interaction

• Recruit and develop a high-performing sales organization over time

• Define roles, responsibilities and performance structures

• Foster an entrepreneurial and results-driven culture

You are an entrepreneurial commercial leader who thrives in ambiguity and takes ownership.

• Proven experience in building and scaling business in dynamic environments

• Strong combination of strategic thinking and hands-on execution

• Experience in start-up, scale-up or similarly fast-paced environments

• Experience in B2B or B2B2C sales models

• Strong analytical skills and KPI-driven decision-making mindset

• Ability to translate complexity into clear structures and actions

Nice to have

• Experience in energy, mobility, infrastructure, telecommunications or real estate

• Consulting background with commercial responsibility

• You lead from the front

• You are structured and data-driven

• You are comfortable making decisions under uncertainty

• You are motivated to build something from scratch

• Location: Munich

• Strong on-site presence required, especially in the initial phase

• Travel: Moderate, primarily within Germany

• Language: Fluent German and English required

You will not inherit a structure.
You will build it.

You will shape how EV charging for residential real estate scales in Germany and play a key role in one of the most relevant transformation topics in energy and mobility.

If you are ready to take ownership and build a market from the ground up, we look forward to your application.