Head of Sales - Financial Services Europe

Posted Yesterday
Be an Early Applicant
London, Greater London, England
Hybrid
Senior level
Fintech • Payments • Financial Services
The Role
The Head of Sales for Financial Services oversees the sales strategy, manages enterprise client acquisition, and ensures compliance with regulations. Responsibilities include building pipelines, negotiating contracts, and collaborating with teams for client onboarding.
Summary Generated by Built In
WHO WE ARE
At Trustly, we're building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.

Our Ambition: To build the world’s most disruptive payment network and redefine what the payment experience should feel like.

Trustly is a global team of innovators, collaborators, and doers.  If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high-growth environment, join us and be part of a team that’s transforming the way the world pays.

About the Financial Services team
The European Financial Services team is dedicated to serve Trustly’s merchant customers in the financial services vertical across the EU and UK. This includes banks, digital remittance operators, e-money issuers, financing platforms and crypto asset services providers. The FinServ team comprises new sales along with the service of existing merchant customers.


About the Role
This role will be instrumental in growing Trustly’s portfolio of merchant customers in the financial services vertical. Working with the European Financial Services commercial lead and the broader team,  you will be responsible for acquiring new enterprise merchants and offer to them Trustly’s different products and solutions across the EU and UK. This will include being able to work with technical product managers through to the C-level at merchants.

What you'll do

  • Drive the commercial strategy and execution for acquiring key financial services clients
  • Own the full sales cycle -  from lead generation and pitch to negotiation and contract closure
  • Build and manage a strong, scalable pipeline aligned with business objectives and market trends
  • Act as the primary contact for senior stakeholders at financial institutions, ensuring top-tier service and strategic alignment
  • Lead onboarding and early-stage integration of new clients, collaborating with technical and operational teams
  • Ensure compliance with regulatory, KYC, and risk requirements throughout the sales process
  • Provide client and market insights to product, marketing, and leadership teams to support innovation and growth
  • Represent the company at industry events and forums, building visibility and driving thought leadership in the sector

Who you are

  • A proven commercial leader with a strong track record in sales or business development, ideally within the payments or broader financial services industry
  • Strategic and analytical, with a solution-oriented mindset and the ability to creatively navigate complex client challenges
  • Minimum 5+ years of experience in B2B sales, with at least 3 years focused on the financial services or payments sector
  • Experience working with mid-market to enterprise financial institutions, with a strong grasp of industry-specific regulatory and risk frameworks
  • Demonstrated ability to build and grow senior-level client relationships, with strong commercial negotiation skills
  • Excellent communicator and storyteller, confident engaging with both internal stakeholders and external C-suite audiences
  • Proficient in CRM tools (Salesforce), sales reporting, and pipeline management
  • A collaborative team player who thrives in a fast-paced, high-growth environment, and leads by example

Our Fantastic Benefits (varies by location)
🌴 20 to 30 days of holiday to support a healthy work-life balance
🥳 Monthly team outing allowance to enjoy social events with your colleagues
👶 Parental leave top-up additional support for new parents
On-site perks to make your workday smoother
💚 Well being support our health allowance covers gym memberships, massages, and much more to help you feel your best
PLUS additional benefits designed to enhance your work-life experience!

Shape Your Role and Make an Impact
Join a dynamic environment where you can take ownership, drive change, and continuously embrace new challenges. We’re looking for dedicated and highly motivated individuals who thrive in a fast-paced environment and enjoy collaborating across different areas of the organisation.
If your skills and experience align with this role, we’d love to hear from you! Apply now and submit your CV in English.

Top Skills

Crm Tools
Salesforce
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The Company
HQ: San Carlos, CA
350 Employees
Year Founded: 2008

What We Do

At Trustly, we envision a world in which online payments are fast, simple and secure for everyone — merchants, consumers and banks alike.

One hundred years ago, cash was king. People got paid in cash, carried it in their wallets, and bought things with it at the local store. Payment was easy.

Oh, how the times have changed.

Today, our salaries are deposited straight into our bank accounts and we shop online, from merchants all around the world. So why is it so hard to pay straight from our bank accounts?

For consumers, paying online should be as easy as sliding a bill across the counter. And accepting payments and issuing refunds should be the least of merchants’ worries. Credit cards, debit cards, e-wallets, invoices and cash-on-delivery are all middlemen levying fees, debt and interest for the simple task of moving money from one person to another.

At Trustly, we work hard to make online payments easy.

Why Work With Us

At Trustly, we work hard to make online payments easy. We’re dynamic, not stuffy. We’ve got the drive and ambition of a startup and the experience and advantage of a scale-up, all wrapped up in one amazing team. The pace is fast, and change is frequent. We prioritize agility to adapt to whatever tomorrow brings.

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