Head of Sales - Africa

Job Description:

Location status: Hybrid
Location: Kenya
Contract type: Permanent
Shift pattern: Full-time

At Bupa, we’re here to help people live longer, healthier, happier lives – and to make a better world. With no shareholders, our customers are our focus. That means we reinvest profits into better healthcare for everyone.

This role is a unique opportunity to lead our commercial growth across Africa, with a strong focus on Kenya. As Head of Sales – Africa, you’ll play a key role in shaping and delivering our sales strategy, building strong partnerships, and leading a high-performing team. You’ll be at the heart of our mission to expand access to quality healthcare in a region full of opportunity.

As Head of Sales, you’ll:

• Lead the delivery of new business, retention, and distribution growth across Kenya and other priority African markets.
• Develop and execute go-to-market strategies that align with Bupa’s long-term growth ambitions.
• Build strategic partnerships with brokers, banks, corporates, and affinity partners.
• Explore and implement a Tied Agency model in Kenya.
• Represent Bupa as a visible leader in Africa, both in-person and digitally.
• Lead and inspire the Africa commercial team, balancing in-person leadership with remote management.
• Foster a collaborative, high-performance sales culture focused on accountability and results.
• Engage with key clients and partners to build lasting relationships and ensure exceptional service.
• Work closely with teams across underwriting, operations, marketing, compliance, and product development to deliver seamless customer and broker experiences.
• Monitor market trends and competitor activity to refine strategy.
• Ensure all sales activities meet regulatory requirements and align with Bupa’s governance frameworks.

• A proven track record in senior sales leadership and business development, ideally within health insurance, financial services, or a related industry.
• Insurance professional accreditation - ESSENTIAL
• Strong knowledge of distribution models and regulatory environments.
• Experience managing cross-border or multi-market sales operations.
• Excellent communication, negotiation, and relationship-building skills.
• The ability to think strategically and act decisively in a fast-paced, high-growth environment.
• Strong commercial acumen and data analysis skills.
• Proficiency in CRM systems and Microsoft Office.
• Fluency in English (additional African or European languages are a plus).

You’ll also need to be comfortable working independently, leading diverse teams, and navigating complex regulatory environments. Most importantly, you’ll be passionate about making a difference in people’s lives through better health.

Why Bupa

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”. We champion diversity and understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [email protected]

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