Head of Revenue Management - LEGOLAND Parks North America

Posted 4 Days Ago
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Orlando, FL, USA
In-Office
90K-90K Annually
Senior level
News + Entertainment
The Role
Leads revenue management across three LEGOLAND parks by developing pricing, promotional, channel, and trading strategies. Uses historical data, market trends, competitor research, and testing to maximize admissions revenue and identify growth opportunities. Partners with marketing, e-commerce, finance, operations, and go-to-market teams to achieve financial objectives, coordinate launches, resolve issues, and drive organizational adoption of revenue management initiatives.
Summary Generated by Built In
What you'll bring to the team

As Head of Revenue Management – LEGOLAND Parks, you will play a pivotal role in maximizing admissions revenue across our three US destinations (California, Florida, and New York). By leveraging data insights and market trends, you’ll craft and execute innovative strategies that balance analytical acumen with creative problem-solving to drive exceptional growth. If you are a forward-thinking, detail-oriented leader passionate about revenue optimization and dynamic commercial strategy, we want you to lead our team.

Qualifications & Experience

Key Responsibilities:

  • Work collaboratively with key stakeholders – Go-To-Market/Growth, Consumer Proposition, Operations and Finance to achieve and outperform financial objectives, revenue budget.
  • High level of entrepreneurship and commerciality required to drive revenue performance and identify new growth opportunities in market.
  • Monitors and course correct key trading decisions.
  • Act as a regional subject matter expert on pricing, revenue management, promotional strategies, and channel management, identifying which strategies best suit specific market conditions.
  • Adjust pricing strategies proactively by conducting analysis, research, implementing testing, and monitoring competitor pricing and market trends.
  • Utilise historical data, current trends, and industry insights to refine pricing models and maximise revenue potential.
  • Proactively identify new growth opportunities in the region.
  • Quickly identify any issues and escalate to Director of Revenue Management.
  • Be a trusted partner to Go-to-Market Directors on revenue management and trading.
  • Build strong relationships with key stakeholders, providing insight into local market dynamics, demand generators, and revenue trends.
  • Work hand in hand with Marketing, E-Commerce and Trade teams to find new revenue opportunities, and actively problem solve any roadblocks.
  • Collaborate with cross-functional teams to coordinate new product and promotional launches, ensuring they align with revenue goals and are delivered on time.
  • Engage stakeholders through impactful communication, delivering presentations with confidence, poise, and a style that aligns with Merlin’s values.
  • Responsible for driving engagement and buy-in across the business in the region on revenue management. Clearly communicate revenue management objectives to key stakeholders at all levels.

Experience and Qualifications:


  • Bachelor’s degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science, or a quantitative field.
  • Minimum of 6 years of experience in pricing, consultancy, or revenue management.
  • Expertise in analytical tools, business principles, and understanding of revenue drivers across multiple lines of business.
  • Strong business acumen with the ability to identify opportunities and respond effectively to evolving business needs.
  • Excellent verbal and written communication skills, with demonstrated ability to present confidently to senior executives.
  • Established reputation for ethics and integrity, with a proven ability to foster trust and partnership across departments.
Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.Recognition Programs and Rewards.401(k) Program: Save for the future with company matching contributions.Tuition Reimbursement Programs: Get support for further education and career growth.Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!



Pay RangeFrom USD $90,000.00/Yr.

Skills Required

  • Bachelor's degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science, or another quantitative field
  • At least 6 years of experience in pricing, consultancy, or revenue management
  • Expertise in analytical tools, business principles, and revenue drivers across multiple lines of business
  • Strong business acumen and ability to identify opportunities and respond to evolving business needs
  • Excellent verbal and written communication skills, including confident presentations to senior executives
  • Established reputation for ethics and integrity, with the ability to build trust and cross-departmental partnerships
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The Company
HQ: London
4,651 Employees
Year Founded: 1999

What We Do

Follow us on Instagram: @Merlinentertainmentscareers The greatest place in the world to work and play ? Merlin Entertainments is the global leader in branded entertainment destinations. We create and deliver memorable, immersive brand experiences for over 60 million guests every year. Merlin Entertainments has over 140 attractions worldwide, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort. Working for Merlin Entertainments is unlike a job anywhere else. You could be counting penguins, protecting the sea, crafting the perfect celebrity eyebrows or making a child’s day magical. Not all of us have jobs in attractions, but we are all involved in fascinating work. Sound like fun? Join us, and be part of creating amazing memories for millions of people around the world.

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