The Role
Lead APAC regional marketing strategy and P&L to drive acquisition, retention, revenue growth, and brand positioning. Align cross-functionally, manage agencies and partners, report to global leadership, and support new market launches across APAC.
Summary Generated by Built In
We are looking for a strategic and results-oriented Head of Regional Marketing to lead our marketing function during a period of rapid expansion. Over the next three years, we have set ambitious goals to significantly scale our presence and market share across the APAC region.
This role requires a seasoned leader with extensive experience in developing and executing comprehensive marketing strategies within dynamic, high-growth environments. You will be responsible for the regional P&L from a marketing perspective, taking full ownership of our brand and business metrics growth in some of the world’s most competitive markets.
Key Responsibilities
- Regional Strategy: Develop and execute a regional marketing strategy aligned with global business objectives to drive key performance metrics and strengthen brand positioning across APAC
- Revenue & Growth: Drive revenue growth by maximizing both acquisition and retention, while improving marketing investment efficiency
- Cross-Functional Alignment: Partner closely with Product, Marketplace, Driver Operations, Business Development, and Analytics teams to align marketing initiatives with overall marketplace performance
- Agency & Partner Management: Work with internal teams and external partners (including creative, media, and influencer marketing agencies, as well as strategic partners) to execute high-impact marketing initiatives
- Stakeholder Management: Regularly communicate marketing performance, strategic priorities, and growth opportunities to regional and global leadership, including C-level executives
- Regional Scope: Indonesia, Philippines, Malaysia, Nepal, Bangladesh, Thailand, India and new launches within the APAC region
Skills, Knowledge & Expertise
- Proven Leadership: 10+ years of experience in digital consumer marketing, with at least 5+ years in senior leadership roles (Marketing Director, Head of Marketing) in global or high-growth technology companies
- Industry Background: Strong experience working with mobile-first products, preferably within E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth sectors
- Ecosystem Expertise: Experience with ecosystem-based marketing and cross-sell optimization in a multi-product environment is a significant advantage
- Market Context: Deep understanding of the APAC media landscape and consumer behavior
- Performance: Proven ability to develop and execute large-scale marketing strategies that drive measurable business results
- Strategic & Analytical: Highly analytical mindset with the ability to translate complex data into actionable strategies, financial forecasts, and growth models
- Communication: Fluent in English with the ability to communicate complex ideas and present effectively to senior stakeholders
Job Benefits
- Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
- Final benefits may vary depending on the location
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 10+ years of experience in digital consumer marketing
- 5+ years in senior leadership roles (Marketing Director, Head of Marketing) in global or high-growth technology companies
- Experience owning regional marketing P&L
- Deep understanding of the APAC media landscape and consumer behavior
- Highly analytical mindset; translate complex data into actionable strategies, forecasts, and growth models
- Fluent in English with ability to present to senior stakeholders and C-level executives
- Strong experience with mobile-first products, preferably in E-commerce, Ride-Hailing, Fintech/Banking
- Experience with ecosystem-based marketing and cross-sell optimization in multi-product environments
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
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