Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The Head of Agency Recruitment is responsible for setting and driving the overall agency recruitment strategy of the Company, ensuring sustainable growth, quality advisor inflow, and long-term productivity of the agency force nationwide.
This role ensures the achievement of enterprise-wide recruitment targets, strengthens leadership bench strength across agency distribution, and builds a future-ready, compliant, and high-performing agency workforce aligned with the Company’s growth ambitions.
How success is defined for this role
Consistent year-on-year growth in quality new recruits across all regions
Strong conversion rates from prospect to licensed and productive agents
Robust recruitment pipelines aligned to strategic agency expansion plans
High engagement and accountability of Agency Leaders in recruitment ownership
Job Accountabilities
A. Strategic Leadership & Governance
Define, lead, and continuously refine the end-to-end agency recruitment strategy, ensuring alignment with the Company’s overall business and distribution strategy.
Translate corporate growth objectives into clear recruitment priorities, targets, and success metrics across regions and agency units.
Serve as the enterprise subject-matter expert on agency recruitment models, market practices, and future talent trends within the insurance industry.
B. Recruitment Performance & Delivery Oversight
Provide overall leadership and governance over nationwide recruitment initiatives, ensuring consistency, scalability, and impact.
Oversee recruitment performance across regions, identifying risks, gaps, and opportunities, and instituting data-driven interventions to address underperformance.
Ensure strong conversion outcomes from recruitment activities (e.g., Build Your Business events, recruitment fairs, referrals) through standardized frameworks and best practices.
C. Agency Leader Enablement & Accountability
Build strong strategic partnerships with Sales Directors, Senior Agency Leaders, and Distribution Heads, reinforcing shared accountability for recruitment outcomes.
Set clear expectations and success standards for Agency Leaders’ involvement in recruitment, including ownership of prospecting, engagement, and conversion.
Champion capability-building initiatives to strengthen Agency Leaders’ recruitment effectiveness, including modern recruiting approaches and value proposition articulation.
D. Recruitment Programs & Innovation
Provide executive oversight over key recruitment programs (e.g., BYB events, recruitment campaigns, leadership sourcing initiatives), ensuring relevance and effectiveness.
Continuously benchmark and introduce innovative recruitment models, digital tools, and sourcing strategies to enhance reach and conversion.
Institutionalize learning loops by consolidating field insights and sharing best practices across regions.
E. People Leadership & Team Development
Lead and develop the Agency Recruitment team, including managers and specialists, ensuring high performance, capability depth, and succession readiness.
Set a strong culture of accountability, collaboration, and continuous improvement within the recruitment function.
Act as mentor and coach to senior recruitment leaders, strengthening leadership maturity and decision quality.
G. Executive Partnership & Representation
Act as the principal recruitment advisor to senior management on agency workforce growth, recruitment risks, and market trends.
Represent Agency Recruitment in executive forums, providing insights, recommendations, and forward-looking perspectives.
Perform other strategic responsibilities as may be assigned by executive leadership.
H. Compliance
Ensure that all company policies, procedures, programs and instruction are carried out
Be familiar and understand Pru Life UK Compliance Standards. Must be fully aware of his/her responsibilities and competent to carry them out to the required standards. Must report all compliance matters openly and honestly to their Compliance Officer in accordance with the reporting requirements operated by the Compliance Officer. Must operate a process within his/her department to ensure that all relevant compliance matters are identified and reported.
Job Specification
Bachelor’s degree in Business Administration, Management,or other related courses.
Deep understanding of agency distribution models and insurance recruitment dynamics
Strong knowledge of life insurance products, agency licensing, and sales productivity drivers
Proven expertise in recruitment strategy design, workforce planning, and performance management
Strategic and systems thinking
Executive-level communication and stakeholder influence
Strong analytical and commercial acumen
Leadership maturity with the ability to drive alignment without direct authority
Change leadership and innovation mindset
Minimum 8–10 years of relevant experience in agency recruitment, sales leadership, or distribution development within the insurance industry
At least 5 years in a leadership or people management role, with demonstrated enterprise-level impact
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Skills Required
- Bachelor's degree in Business Administration, Management, or related field
- Deep understanding of agency distribution models and insurance recruitment dynamics
- Strong knowledge of life insurance products, agency licensing, and sales productivity drivers
- Proven expertise in recruitment strategy design, workforce planning, and performance management
- Strategic and systems thinking
- Executive-level communication and stakeholder influence
- Strong analytical and commercial acumen
- Leadership maturity with ability to drive alignment without direct authority
- Change leadership and innovation mindset
- Minimum 8-10 years relevant experience in agency recruitment, sales leadership, or distribution development within insurance
- At least 5 years in a leadership or people management role with enterprise-level impact
- Familiarity with company compliance standards and ability to report compliance matters appropriately
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region. Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets. We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information Prudential plc: https://www.prudentialplc.com/ Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
