Job Description:
Location: London, Brighton – Flexible/Hybrid Working
Permanent Full-time Contract
As part of our purpose to help people live longer, healthier, happier lives, this role plays a key part in shaping how we bring health and care closer to customers. The Head of Proposition will drive the design and delivery of globally consistent, locally relevant experiences that set Bupa apart, ensuring new services and pathways deliver meaningful value for our customers.
Lead the design, delivery and management of a suite of global healthcare, including wellness and prevention, propositions.
Set global packaging and bundling strategies for Consumer, SME and Corporate propositions.
Total accountability for delivering target metrics of utilisation and NPS for propositions
Direct the development of integrated clinical pathways across multiple therapeutical areas and markets with Bupa-led or preferred partner-led provision.
Oversee proposition insights to translate data into clear customer experiences.
Ensure propositions have strong business cases driven by customer, clinical and commercial outcomes.
Provide strategic direction for deployment of propositions, ensuring consistent delivery across markets and journeys.
Manage governance processes for proposition investment and prioritisation.
Lead a high-performing team and foster a culture of innovation and excellence.
Extensive leadership experience in proposition, product development, product marketing or packaging strategy
Demonstrable experience of leading commercial strategies resulting in delivering financial and customer outcomes.
Proven experience of leading teams across complex global organisations, ideally in the healthcare or insurance industries.
Proven experience of executing the launching and building of customer products, propositions or journeys using insights and research
Strong analytical skills and ability to translate data into actions.
Excellent stakeholder management at senior/executive level.
Outstanding communication skills and ability to simplify complexity.
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme, supporting mental, physical, financial and social wellbeing. We offer flexible working and a range of family-friendly benefits. Joining Bupa in this role you will receive these benefits and more.
In this role you will receive the following benefits and more:
Private medical insurance
Enhanced pension scheme
Annual bonus scheme
25 days holiday + bank holidays
Hybrid working options
We’re a health insurer and provider with no shareholders. Our purpose is helping people live longer, healthier, happier lives and making a better world. We encourage all our people to ‘Be you at Bupa’ and champion diversity across our organisation. As a Level 2 Disability Confident Employer, we offer fair opportunities and reasonable adjustments for all candidates.
Time Type:
Full timeJob Area:
Locations:
Angel Court, London, Victory House, BrightonBupa Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bupa and has not been reviewed or approved by Bupa.
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Healthcare Strength — Health cover via the UK Health Trust, day‑one medical support for frontline roles, and dedicated women’s health initiatives indicate a robust, health‑centric package. Access to digital GP, nurse lines, and options such as dental and health cash plans further reinforce medical and preventive care breadth.
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Wellbeing & Lifestyle Benefits — Wellbeing programs span mental, physical, emotional, and financial support, with offerings like EAP access, gym discounts, and health assessments. Flexible work and wellbeing programs highlighted in some regions add to lifestyle value.
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Parental & Family Support — Policies include enhanced parental leave in certain UK business units and a family mental‑health support line. Options to extend medical coverage to dependants and family‑oriented allowances strengthen support beyond the individual.
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What We Do
Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 38 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. We directly employ around 85,000 people, principally in the UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, the US, Middle East and Ireland. We also have associate businesses in Saudi Arabia and India. For more information, visit www.bupa.com






