- Lead the development, prioritization, and execution of the approved CBU product roadmap across mobile, broadband, and converged services.
- Collaborate with commercial units (marketing, sales, customer experience) and technology teams to launch innovative and scalable products on time and within budget.
- Monitor market trends, customer insights, and competitor offerings to guide product strategy.
- Ensure all product launches meet go-to-market requirements and deliver measurable business value.
- Own the device and terminal strategy, portfolio, and full P&L responsibility, including mobile handsets, routers, wearables, and accessories.
- Work with OEMs and strategic partners to negotiate and manage commercial agreements, ensuring competitive pricing, strong incentives, and product exclusivity when possible.
- Ensure stock availability, supply chain efficiency, and inventory health across all channels.
- Create brand differentiation through exclusive device offers, early launches, and deep manufacturer relationships.
- Work with CBU segments teams to expanded device purchase options.
- Oversee the VAS and digital content portfolio including entertainment, gaming, education, financial services, and other partner-led services.
- Own the VAS P&L and lead the execution of revenue and margin strategies in collaboration with internal and external stakeholders.
- Drive innovation in VAS offerings to enhance ARPU, customer stickiness, and digital engagement.
- Manage partnerships with local and global content providers, aggregators, and application platforms.
- Manage and drive the execution of our loyalty programme ipoints in conjunction with the segments and our sister company Mybook.
Lead and inspire three functional teams, promoting cross-collaboration and operational alignment.
Define and track departmental KPIs including revenue, profitability, time-to-market, product performance, and customer adoption.
Ensure a robust governance process for roadmap approvals, investment cases, and partner management.
Foster a culture of innovation, commercial excellence, and data-driven decision-making.
Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred).
10+ years of experience in the telecom industry with demonstrated leadership across at least two of the three focus areas (products, devices, or VAS).
Strong track record of P&L management, partner negotiations, and commercial delivery.
In-depth knowledge of consumer technology trends, product lifecycle management, and customer behavior in the Middle East region.
Experience working with both global OEMs and local service/content providers.
Skills Required
- Bachelor's degree in Business, Sales, Marketing, or a related field
- MBA
- 10+ years of experience in the telecom industry
- Demonstrated leadership across at least two of products, devices, or VAS
- Strong track record of P&L management
- Strong partner negotiation experience
- Strong commercial delivery experience
- In-depth knowledge of consumer technology trends
- Product lifecycle management experience
- Knowledge of customer behavior in the Middle East region
- Experience working with global OEMs and local service or content providers
What We Do
At Vodafone, we are known for our technology, but the truth is, it is humanity that drives our business forward. With the global pandemic raising so many questions for tech brands, it has highlighted the leading role that we need to play. We believe that, when working together, humanity and technology can find the answers and create a better future for all. Working at Vodafone is all about helping people feel ready to benefit from new technology. We bring the future to even the most remote places, using technology to help families in disaster zones, showing young people that a phone is not just for fun and thinking about technology that doesn’t even exist yet. More than 35 years ago, we made the first-ever mobile phone call, we sent the first SMS in Britain and have been changing the lives of billions of people ever since. Now, we are using smartphones to fight cancer, big data for social good, and we aim to connect over 250 million people to our next generation networks by 2025. We are passionate about building a workplace where you can truly be yourself, share inspiration, embrace new opportunities, thrive and make a real difference to people and our planet. We are known for our technology, but it is humanity that drives us forward. What are you passionate about?
