About Mixpanel
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.
About the Role
We're looking for an experienced Head of Product Marketing to lead our Global PMM function shaping how the world understands and adopts Mixpanel. You'll drive the positioning, messaging, and go-to-market strategy for our core platform and future innovations. You’ll partner with our Executive Team, Marketing, Product, Sales, and Customer Success, to fuel growth, launch new capabilities, and elevate our voice in the market with customers, prospects, and industry analysts
The PMM team has a direct hand in shaping how customers experience our product and how the market experiences our brand. You’ll continue to build and lead a high-performing team that values innovation, clarity, bold thinking, and execution. You’ll help drive the next wave of growth for a product that 29,000 teams around the world rely on to move faster and smarter.
Responsibilities
- Develop, test and evangelize Mixpanel’s messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint.
- Develop and execute go-to-market strategies and launches, including end-to-end planning, execution, and creation of marketing content to generate awareness and educate internally and externally.
- Own the keynote and sessions at our annual US, EMEA, and APAC MXP events.
- Run the win/ loss program for Enterprise accounts - share company-wide each quarter
- Go deep on competitive intelligence to inform product strategy, shape the roadmap, and enable GTM teams with clear differentiation and positioning to drive internal alignment, customer success, and deal conversion.
- Partner with our Enablement teams to equip Marketing, Sales, and CS with compelling assets, pitch decks, competitive battlecards, product demos, and value-based narratives that drive effective customer conversations to close.
- Work collaboratively with the pricing counsel and CEO to evolve and optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
- Collaborate with global Marketing teams on integrated campaigns that drive new business and expansion pipeline. Support the teams with research, insights, campaign assets, and speaking engagements.
- Nurture trusted relationships with key Industry Analysts to continuously demonstrate Mixpanel’s thought leadership, competitive advantage, customer success, innovation, and product execution.
- Collaborate with Marketing Ops to train and optimize our AI SDRs
- Experiment with AI tools and platforms to drive innovation and efficiency within the Product Marketing team.
#LI-Hybrid
We're Looking For Someone Who Has
- 15 years of product marketing experience in B2B SaaS, including 5+ years in people management.
- Experience across both PLG (product-led growth) and sales-led growth within digital analytics.
- A proven track record of leading successful launches and GTM motions that drove adoption and revenue growth.
- Deep customer focus, with empathy for users and a sharp understanding of the B2B buyer journey, consistently translating insights into positioning and GTM strategy.
- Exceptional communication skills, with the ability to distill complexity into clear, compelling messaging and outstanding written skills.
- A passion for storytelling, connecting product capabilities to customer value through compelling narratives.
- A collaborative mindset, with experience working cross-functionally across Product, Sales, CS, and Marketing.
- Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers.
- Curiosity about emerging technologies, with a track record of experimenting with AI to drive insights and innovation.
Bonus Points For
- Experience as a Product Manager (builder’s mindset) or journalist (storyteller’s mindset), backgrounds that often make for exceptional PMMs.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Skills Required
- 15 years of product marketing experience in B2B SaaS, including 5+ years in people management
- Experience across both PLG (product-led growth) and sales-led growth within digital analytics
- Proven track record of leading successful launches and go-to-market motions that drove adoption and revenue growth
- Deep customer focus with strong understanding of the B2B buyer journey and ability to translate insights into positioning and GTM strategy
- Exceptional communication and outstanding written skills, able to distill complexity into clear messaging
- Passion for storytelling and connecting product capabilities to customer value through compelling narratives
- Collaborative mindset with experience working cross-functionally across Product, Sales, Customer Success, and Marketing
- Expertise marketing technical products to product managers, developers, analysts, and/or data engineers
- Curiosity about emerging technologies and a track record of experimenting with AI to drive insights and innovation
- Experience as a Product Manager (builder's mindset)
- Experience as a journalist (storyteller's mindset)
What We Do
Mixpanel is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: http://www.mixpanel.com
Why Work With Us
Being a part of the Mixpanel team means driving innovation in a culture that celebrates creativity and fosters belonging. We believe bringing your full self to work enables your best work. At Mixpanel, we focus on what truly matters—our people, customers, and partners, recognizing these relationships as our most valuable assets.
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