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The Role
Lead the product marketing function to develop positioning, messaging, and competitive insights while driving revenue and customer engagement.
Summary Generated by Built In
Brevo is a global marketing technology company that offers a full customer engagement platform. Our mission is to equip businesses of all sizes with the essential tools to foster stronger customer relationships and drive sustainable growth.
With a team of 900 people around the world, we’re seeking a Head of Product Marketing to build from scratch the function that will sharpen our story, ignite our up-market motion and accelerate global revenue across every segment.
As the Head of Product Marketing, you will architect Brevo’s positioning, messaging and competitive intelligence engine.
Reporting to the VP Growth and partnering closely with the CRO and CPO, you’ll ensure every prospect instantly gets our value and every customer moves seamlessly through the customer journey. You will be responsible for leading a team of product marketers to assist you with these goals.
As the Head of Product Marketing, you will:
- Market Intelligence: Establish a continuous loop of competitor insights, win/loss analysis and category trends; own battlecards and TAM/SAM/SOM sizing.
- Messaging Framework: Craft and maintain a modular narrative for each ICP, segment and product line; pressure-test with prospects and customers.
- Revenue Enablement: Translate product value into crisp website copy, sales decks, demo narratives, ROI calculators and objection-handling guides.
- Team & Process Build-out: Coach and inspire a small but mighty PMM squad (2 ICs in Year 1); set up scalable processes and OKRs.
What Will Help You Succeed:
- Product Marketing Mastery: 8 + years in B2B SaaS PMM, including 3 + years leading or building the function.
- Up-Market Experience: Proven track record positioning multi-product platforms and selling into mid-market / enterprise.
- Storytelling & Analysis: Balance narrative craft with data rigour; fluent in ARR, pipeline velocity, feature adoption metrics.
- Competitive Instincts: Skilled at turning market intel into actionable positioning and sales tactics.
- Executive Presence: Confident communicator in English (French a plus) who can influence C-level stakeholders.
- Scale-Up Mindset: Thrive in fast-moving environments, embracing experimentation and rapid iteration.
What We Offer:
- A unique opportunity to join an international and collaborative scale-up environment in a hyper-growth context
- Meal vouchers - Swile (12,5 € per day)
- Excellent private health care, of which 70% is covered by the company
- RTT
- Inter-office trips
- Work's council benefits (Leeto)
- Social and green committees to take care of environmental and social matters
- Several services related to prevention, health and personal and professional well-being on Welii platform
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
- Kids leave: additional time off if your children are sick and need you
- English classes, and over 155000 courses available on Udemy
- Budget to support your workspace at home
- A modern office in a central location with free fruits, drinks & lots of fun activities
- Relocation package for international talent
- Sustainable Mobility Package if you choose to commute to work on a mechanical or electric bike
- ...and more!
Top Skills
B2B Saas
Marketing Technology
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The Company
What We Do
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform to grow meaningful relationships.
Why Work With Us
We’re proud of our teams’ diversity. Different perspectives, varied backgrounds, and diverse experiences make us stronger as a whole. If you’re looking for a fast-paced, diverse, and exciting work environment where your potential for growth and development is unlimited, then we look forward to meeting you soon!
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