OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering billions of messages daily.
1 in 5 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Eventbrite, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, New York, New Jersey, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person where we don't have offices. Hiring in Singapore is done in partnership with a local PEO.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
About The Team:
To achieve our ambitious goals, we’re seeking an experienced Head of Product Marketing to help drive product launches and product marketing strategy across both our self-serve and direct sales business. This person will be responsible for developing the messaging and go-to-market strategy and orchestrating innovative campaigns to deliver business value for customers and growth for OneSignal.
Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.
As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.
What You'll Do:
- Oversee the go-to-market strategy and narrative for our product portfolio
- Define and validate our ideal customer profile
- Establish differentiated messaging based on customer and market insights
- Own and contribute to product and feature launches and cross-functional rollout
- Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
- Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales program
- Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
- Enable and educate Sales on product positioning and how it solves known customer pain points
- Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
- Collaborate with the customer success team to drive account retention and upsell
- Directly interact with customers through support channels, surveys, and 1 on 1 conversations
- Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
- Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
- Help improve onboarding, retention, activations and upsell
- Analyze the competitive landscape and their positioning, industry trends, and thought leaders
- Evolve how OneSignal positions and messages our product to gain market share
What You'll Bring:
- 10+ years of product marketing experience, ideally at a B2B SaaS or developer-tool company
- Demonstrates exceptional written, visual, verbal communication, and presentation skills.
- Has the ability to lead and influence cross-functional teams with a clear vision and to deliver results
- Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies
- A passion for understanding the customer, their needs, and how we can best address them
- 2+ years of managing direct reports and directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
- Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
- Excellent written, verbal, and visual communication skills with an insane attention to detail
- A Get Stuff Done attitude with the ability to jump into the details and work through problems
- Highly collaborative with a deep sense of ownership and accountability
- Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
- Preference for experience with Product Led Growth company, global customer base, and a freemium model
The New York and California base salary for this full time position is between $200,000 to $225,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.
What We Do
OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email. Our powerful multi-channel platform enables one million businesses to deliver over 8 billion messages daily. Powered by superior architecture, OneSignal is designed to scale with your business and deliver messages more quickly and reliably than the competition. By providing an open API, extensive documentation, free accounts, and intuitive personalization and analytics tools, we help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.
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