Head of Product Marketing

Job Description |Head of Product Marketing

About us:

Welcome to Conversive, a conversational AI solution for professionals & Institutes, where we are aiming to create enriched AI first customer engagement experiences for small & medium businesses in sales, service & marketing of services/products. At Conversive, we have compliance at the core of the product with unique consent management features to make sure all Information security, data privacy is taken care of with minimal efforts for a business. We serve global customer based spread across North America, Europe & APAC.

At Conversive, we thrive in the pulsating rhythm of a dynamic and fast-paced environment, where every moment presents an opportunity for growth and exploration. We're in search of individuals who exude drive, resourcefulness, and an insatiable appetite for conquering challenges. Here, we cherish the go-getter spirit and the seamless collaboration among our talented peers.

As pioneers in our domain, Conversive is now on the lookout for seasoned professionals to spearhead our journey into the future. As a senior member of our esteemed team, you'll wield the power to shape strategic endeavors, exhibit unparalleled organizational finesse, and lead teams towards uncharted realms of success.

Are you a visionary leader with a blend of business acumen and tech-savvy prowess? Do you possess the inherent ability to navigate complex challenges while inspiring those around you? If you're ready to embark on a transformative journey and contribute to the legacy of a dynamic company, then Conversive eagerly anticipates your expertise. Join us, and together, let's script a saga of unparalleled triumph.

the epitome of innovation and excellence in CRM messaging solutions. Since our inception in 2009, headquartered in Pune, India, Conversive has blossomed into a global powerhouse with over 200 passionate employees spread across continents, boasting a robust presence in Europe and a burgeoning team in the United States.

Read more about us at: https://beconversive.com/

Position Overview: 

As the Head of Product Marketing, you will be instrumental in building and leading a cross-functional team of Product Marketers, Product Designers, Content Writers (tech/product), and Graphics Designers. Your focus will be on developing and executing effective positioning and messaging strategies that drive product success and enable category creation. You will oversee the end-to-end process of product launches, website/marketplace enhancements, and event strategies. Budget management and optimization will also be a critical aspect of this role, ensuring resources are allocated effectively to achieve desired outcomes.

Key Outcomes:

• Build and Lead a High-Performing Team: Establish and manage a team comprising Product Marketers, Product Designers, Content Writers (specializing in tech/product), and Graphics Designers.
• Strategic Positioning and Messaging: Develop compelling positioning and messaging strategies that lead to product success and potentially create new categories.
• Successful Product Launches: Drive successful launches of products, websites/marketplaces, and events through effective Go-to-Market (GTM) strategies.
• Budget Management: Manage budgets effectively within organizational allocations to achieve desired outcomes.
• Hybrid + Agile Working Model: Implement and optimize a robust hybrid (remote/on-site) and Agile working model, continually improving systems and processes for operational excellence and cost savings.

Key Parameters to qualify:

• Founder's Mindset: Ability to think and plan strategically, with a keen understanding of business priorities and growth.
• Effective Delegation: Skilled at delegating tasks and responsibilities while maintaining accountability and achieving goals.
• P&L Management: Experience in managing Profit and Loss, making data-driven decisions to drive profitability.
• Positioning and Packaging: Excellent at crafting and presenting product positioning and packaging strategies.
• Stakeholder Engagement: Strong presentation skills with the capability to communicate plans and projects effectively to both technical and non-technical stakeholders and customers.
• Problem Solving: Exceptional problem-solving abilities, able to navigate challenges and find innovative solutions.
• Resourcefulness: Proactive in leveraging networks and internal resources to recruit talent and achieve objectives.
• Writing Skills: Strong writing skills, particularly in creating compelling content related to technology and product narratives.

Location: Pune

Work hours: Flexible, support some US Time Zone; Monday to Friday

Unlock Your Potential as a Strategic Leader at Conversive! 

Conversive, the industry-leading provider of conversational messaging solutions for professional & institutes, is seeking senior candidates to join our team in key leadership roles. As a senior professional, you will have the opportunity to drive strategic excellence, demonstrate organizational leadership, and guide teams toward success.

Are you a skilled leader in the tech industry? Do you have program leadership skills that compliment your problem-solving skills? Are you ready to be part of a growth story and contribute to the success of a dynamic company?

 Working at Conversive

Conversive (previously SMS-Magic) is headquartered in Pune, India. Founded in 2009. Conversive employs over 200+ employees. In recent years our team has expanded globally with regional employees in Europe and a growing team in the United States. The work environment is dynamic and fast paced, which means you will have a lot of opportunity to try new things and grow.

We are looking for individuals who are driven, resourceful, and eager to take on challenges. At Conversive, we value a go-getter attitude and the ability to collaborate effectively with talented individuals.

Join us and play a pivotal role in shaping the future of CRM messaging!

Why Choose Conversive?

1. Strategic Excellence: At Conversive, we empower our leaders to make strategic decisions that shape the direction of our company. As a senior-level leader, you will have the opportunity to showcase your expertise and drive the success of our organization.
2. Organizational Leadership: Join a company that values strong leadership. As a senior leader at Conversive, you will have the chance to lead and inspire teams, fostering a culture of collaboration, innovation, and high performance.
3. Opportunities for Growth: We believe in the personal and professional development of our entire team. You will have access to ongoing learning opportunities and the chance to further enhance your skills and expertise.
4. Cutting-Edge Technology: Immerse yourself in the latest advancements in CRM messaging. Conversive offers you the opportunity to work with cutting-edge technologies, ensuring that you stay at the forefront of industry trends.
5. Collaborative Environment: Join a team of talented professionals and collaborate with individuals from diverse backgrounds. Your ability to effectively lead by example will drive innovation and contribute to the overall success of our company.
6. Work-Life Balance: We value the well-being of our employees. At Conversive, we strive to create a work environment that promotes a healthy work-life balance, allowing you to excel in both your professional and personal life.
7. We’re Already #1: Conversive (previously SMS-Magic) is a proven, global messaging platform provider for popular CRM platforms, with over 3500 customers across 190 countries. We are now targeting bigger markets. We need your experience, skills, and energy to continue our extraordinary growth momentum!
8. Compensation & Benefits:

As a senior leader at Conversive, you can expect a competitive compensation package that includes:

• Attractive Salary: Enjoy a generous fixed compensation that recognizes your expertise and leadership.
• Performance-Based Incentives: Your contributions and achievements will be rewarded through performance-based incentives, reflecting the value you bring to our organization.
• Bonus Compensation: Standout performance may lead to additional bonuses through our reward process, recognizing your exceptional contributions.
• Comprehensive Insurance Coverage: We provide group medical insurance for you, your spouse, and two children, along with personal accidental insurance.
• Shift Allowance: Additional compensation is offered for specific shifts, ensuring that you are fairly rewarded for your commitment and dedication.

 Join us at Conversive and embark on an exciting career journey where you can unleash your potential, drive strategic excellence, and shape the future of CRM messaging.

 If you are a senior candidate ready to make a significant impact and meet the qualifications for one of our senior roles, we encourage you to contact us as soon as possible. Together, we can revolutionize the way businesses engage and communicate with their customers.