Head of Product Marketing

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Senior level
Marketing Tech • Software
The Role
Lead product positioning, messaging, and go-to-market for Privy and Emotive. Partner with Product, Engineering, Sales, and Success to launch features, develop competitive insights, create collateral, run customer and market research, enable sales, drive adoption, and ensure consistent brand voice across channels.
Summary Generated by Built In

We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.

What You'll Do
  • Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
  • Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
  • Develop competitive insights and articulate differentiated value across customer segments.
  • Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
  • Conduct and synthesize customer and market research to inform positioning and roadmap.
  • Support the Sales and Success teams with enablement tools and product training.
  • Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
  • Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.

Requirements
  • 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
  • You’re a strong writer who can translate technical capabilities into clear customer value.
  • You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
  • You’re analytical, customer-obsessed, and skilled at turning insights into action.
  • You’re comfortable leading GTM efforts and working cross-functionally across teams.
  • Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.

Benefits
  • High autonomy with no career ceilings.
  • Challenging and interesting work.
  • Amazing colleagues.
  • Competitive salary and equity.
  • Work remotely.
  • Covered health, dental, and vision insurance.
  • Regular team events and off-sites.
  • Unlimited PTO and generous paid parental leave.

Skills Required

  • 5-7 years of product marketing experience in SaaS
  • Experience in e-commerce or martech
  • Strong writing skills to translate technical capabilities into customer value
  • Ability to thrive in fast-paced startup environments and build from zero to one
  • Analytical mindset and ability to turn customer insights into action
  • Experience leading go-to-market efforts and working cross-functionally
  • Experience with Shopify brands, DTC founders, or e-commerce platforms
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Boston, Massachusetts
43 Employees

What We Do

Email & SMS for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used Privy to generate $7 billion in sales.

Similar Jobs

Veriff Logo Veriff

Head Of Product

Software • Cybersecurity
Remote
USA
500 Employees
220K-250K Annually

SearchStax Logo SearchStax

Head Of Product

Cloud • Information Technology • Marketing Tech • Software
Remote or Hybrid
US
102 Employees
180K-200K Annually

talentC Logo talentC

Head Of Product

Agency • HR Tech • Professional Services
Remote
United States
28 Employees

Wheelhouse Logo Wheelhouse

Head of Growth & Product Marketing

Big Data • Real Estate • Software
Remote
United States
53 Employees
140K-170K Annually

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account