The Role
The Head of Product Marketing will develop strategies to drive community engagement and product adoption in the European market, adapting global messages to regional needs and gathering customer insights.
Summary Generated by Built In
Who We ArePerks & Benefits
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The EEA Product Marketing Director sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.
As the EEA PMM Director, you will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.
What You’ll Be Doing- Develop and execute a comprehensive product marketing strategy for Europe, aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs user needs CeFi, and Web3 trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and grow global community programs in Europe, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong presence across European industry events, media, and social platforms to amplify OKX’s brand and product visibility.
- Work closely with local GMs to adapt global product messaging to regional nuances, ensuring clarity and relevance for different European markets.
- Develop regional-specific narratives that align with user needs and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
- Act as the voice of the European customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback loop between European users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!
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Top Skills
Blockchain
Content Marketing
Crypto
Digital Marketing
Social Media
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
