Head of Product Marketing & Enablement, Strategy, Planning & Business Operations

Posted 10 Hours Ago
Be an Early Applicant
2 Locations
In-Office
188K-247K Annually
Expert/Leader
Artificial Intelligence • Big Data • Cloud • Machine Learning • Software • Database • Analytics
Let's build a world where data and AI turn possibilities into reality.
The Role
Leads strategy, annual planning, operating cadence, metrics, resource allocation, and business reviews for Snowflake’s Product Marketing and Enablement function. Connects marketing priorities to enablement outcomes, pipeline influence, launch performance, and field adoption. Partners with Product, Sales, and Revenue Operations leaders to resolve trade-offs and improve go-to-market execution. Develops AI-assisted workflows for planning, reporting, insight generation, and content creation.
Summary Generated by Built In

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset, rapidly testing emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is about empowering enterprises to achieve their full potential, and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.

We are hiring a Head of Product Marketing & Enablement, Strategy, Planning & Business Operations. This role sets the operating rhythm behind how Snowflake positions its AI Data Cloud to the market and equips the field to sell it, turning fragmented plans into a coherent strategy that connects product marketing priorities to enablement outcomes and measurable business results.

AS A HEAD OF PRODUCT MARKETING & ENABLEMENT, STRATEGY, PLANNING & BUSINESS OPERATIONS AT SNOWFLAKE, YOU WILL:
  • Own the strategy and annual planning cycle for Product Marketing and Enablement, translating Snowflake AI Data Cloud priorities into a clear set of goals, investments, and success metrics for the team.

  • Define operational metrics for how new capabilities perform at Launch, ensuring marketing and enablement move in lockstep.

  • Build the operating cadence for the function: goal setting, business reviews, resource allocation, and decision forums that keep leaders aligned on what matters most.

  • Establish the framework that connects product marketing and enablement activity to pipeline influence, launch performance, and field adoption.

  • Partner with Product, Sales, and Revenue Operations leaders to resolve cross-functional trade-offs and drive decisions that improve go-to-market execution.

  • Bring an AI-native operating model to the function, using AI-assisted workflows to accelerate planning, reporting, and insight generation.

OUR IDEAL HEAD OF PRODUCT MARKETING & ENABLEMENT, STRATEGY, PLANNING & BUSINESS OPERATIONS WILL HAVE:
  • 10+ years of experience across product marketing, enablement, GTM strategy, or business operations, ideally in enterprise software or cloud data platforms.

  • A track record of owning strategy and planning at scale, influencing senior stakeholders and driving decisions across product and go-to-market organizations.

  • Deep experience shaping enablement or product marketing programs that measurably improved field performance.

  • Strong structured problem framing: the ability to take ambiguous, cross-functional problems and turn them into clear plans and measurable outcomes.

  • Fluency in the metrics and operating mechanics of a go-to-market organization, including pipeline, launch performance, and field adoption.

  • Proficiency with analytics and business planning tools as supporting capabilities, not the definition of the role, along with a Bachelor's degree or equivalent experience.

BONUS POINTS FOR THE FOLLOWING:
  • Experience marketing or enabling AI, machine learning, or data platform products.

  • Hands-on use of GenAI and Cortex AI style workflows to automate planning, reporting, or content generation.

  • Experience operating in a high-growth, fast-scaling GTM organization.

  • Background bridging product marketing and revenue or sales operations.

WHY JOIN OUR TEAM AT SNOWFLAKE?

Snowflake is redefining how the world's enterprises put data and AI to work, and the go-to-market strategy behind that mission is one of the most consequential and visible functions in the company. In this role you sit at the intersection of product marketing, enablement, and business operations, with the mandate to shape strategy and the influence to see it executed. You will work alongside leaders who value clear thinking, move quickly, and reward the people who bring order and momentum to complex, high-stakes decisions.

Success in this role is measured not by outputs delivered, but by decisions influenced and outcomes improved.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Skills Required

  • 10+ years of experience across product marketing, enablement, go-to-market strategy, or business operations
  • Experience owning strategy and planning at scale
  • Experience influencing senior stakeholders and driving decisions across product and go-to-market organizations
  • Experience shaping enablement or product marketing programs that measurably improved field performance
  • Strong structured problem-framing and ability to turn ambiguous cross-functional problems into clear plans and measurable outcomes
  • Fluency in go-to-market metrics and operating mechanics, including pipeline, launch performance, and field adoption
  • Proficiency with analytics and business planning tools
  • Bachelor’s degree or equivalent experience
  • Experience in enterprise software or cloud data platforms
  • Experience marketing or enabling AI, machine learning, or data platform products
  • Hands-on use of Generative AI and Cortex AI workflows
  • Experience in a high-growth, fast-scaling go-to-market organization
  • Background bridging product marketing and revenue or sales operations

Snowflake Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snowflake and has not been reviewed or approved by Snowflake.

  • Fair & Transparent Compensation Pay is considered competitive across many roles, and the company highlights structured practices aimed at pay equity. Total compensation is often described as strong at senior levels when equity and bonuses are included.
  • Equity Value & Accessibility Equity grants and an ESPP are standard, making ownership accessible and a meaningful part of total rewards. New-hire RSUs and ongoing equity alongside bonus/commission programs are emphasized.
  • Healthcare Strength Comprehensive medical coverage is offered with programs like Lyra providing up to 25 no-cost therapy/coaching sessions, alongside HSA-eligible plans. Wellness resources and additional clinical programs (such as Omada for certain conditions) broaden the scope of support.

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The Company
HQ: Bozeman, MT
9,023 Employees
Year Founded: 2012

What We Do

Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.

Why Work With Us

Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.

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