Our vision is to be the universal symbol of trust, bringing consumers and businesses together through reviews. We are well on our way—but there’s still an exciting journey ahead. Join us at the heart of trust.
We are seeking a strategic and results-driven Head of Product Marketing, Data Solutions to lead the go-to-market strategy and execution for our data solutions portfolio. This role sits at the intersection of product management, marketing, and strategic partnerships, requiring a deep understanding of Integrations, data-driven products, target audiences, and market dynamics. You will drive product positioning, messaging, and enablement strategies that empower our partner teams, and strategic partners and ensure market success.
What you'll be doing:
Product Positioning and Messaging:
- Develop compelling product positioning and messaging that differentiates our data solutions in the market.
- Translate technical product features into customer-focused benefits that resonate with target personas.
- Ensure consistent messaging across all customer touchpoints.
Go-to-Market Strategy:
- Plan and execute product launches, collaborating with cross-functional teams including product management, sales, monetization, and demand generation.
- Develop and manage go-to-market plans that align with business objectives and revenue targets.
- Conduct competitive analysis and market research to identify trends and inform strategy.
Sales Enablement:
- Create and deliver sales tools and training materials, including pitch decks, product demos, and battle cards.
- Equip the sales team with the knowledge and resources needed to effectively position and sell data solutions.
- Partner with sales leadership to optimize lead-to-close processes.
Customer Insights and Market Analysis:
- Conduct customer interviews and gather insights to understand needs, pain points, and use cases.
- Analyze market trends, competitive landscape, and customer data to identify growth opportunities.
- Use insights to influence product development and marketing strategies.
Content Development:
- Collaborate with the content team to create high-quality marketing collateral, such as whitepapers, case studies, blog posts, and webinars.
- Develop targeted campaigns to drive awareness, engagement, and adoption of data solutions.
API Integration and Technical Expertise:
- Collaborate with product teams to understand and communicate the capabilities of APIs within our data solutions.
- Develop marketing materials that highlight API features and their value to customers.
- Work closely with technical teams to ensure accurate representation of API capabilities in all external communications.
- Educate internal teams on API functionality and how it addresses customer needs.
Fortune 100 Partner Solutions Development:
- Collaborate with Fortune 100 partners to design and deliver tailored data solutions that address their unique challenges.
- Build strong relationships with key stakeholders within partner organizations to align product offerings with their strategic goals.
- Develop co-marketing strategies and campaigns to amplify the impact of joint solutions.
- Showcase success stories and case studies of Fortune 100 implementations to highlight the value and scalability of our solutions.
Performance Measurement:
- Define and track KPIs to measure the success of product marketing initiatives.
- Use analytics to refine strategies and improve ROI.
- Provide regular updates and reports to key stakeholders
Who you are:
- Your expertise should include strategic planning, proficient communication, and cooperative efforts, supported by a detailed professional background in product marketing, sales promotion, or sales enablement in an international SaaS/technology enterprise.
- A clear understanding of SaaS business models, especially within the Enterprise space.
- Strong understanding of data solutions, APIs, analytics, or related technologies.
- Exceptional communication and presentation skills.
- Analytical mindset with the ability to translate data into actionable insights.
What’s in it for you:
- A competitive base salary ranging from $127,750 to 147,000 gross per year. This range doesn’t include any variable pay such as bonuses, awards made under Trustpilot’s equity program, or other benefits.
- Restricted Stock Units
- A range of flexible working options to dedicate time to what matters to you
- 20 vacation days + 2 personal days +10 paid holidays per year
- Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities are supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- Discounted club membership at Life Time Fitness
- 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials
- A friendly, open office complete with a foosball table, roof deck with wifi (rooftop meeting anyone?!) and unlimited snacks and drinks
- Communal lunch, extra treats, and events during the month — think ice cream carts, coffee bars, and massages, to name a few
Still not sure?
We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you!
About us
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
Top Skills
What the Team is Saying
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What We Do
Hi. We’re Trustpilot.
Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews.
Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.
Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing.
Why Work With Us
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other.
Our purpose, to help people and businesses help each other, is a tall order, but we keep it real. Join us at the heart of trust.
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Trustpilot Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Balanced work-life environment, with flexibility and the option to regularly work from home part of the week
