Head of Product Marketing (all genders)

As Head of Product Marketing, you will guide product & lifecycle marketing managers and work with product, design, and marketing teams to develop more remarkable/marketable products. Building awareness and further adoption of product experience benefits to deepen customer relationships will be your key success metric.

• Strategize. You will develop product value propositions and benefit narratives across markets, i.e. write high impact internal and consumer-facing materials to create best-in-class, differentiated value propositions and benefits for specific audiences. You will influence product strategy and solution design, ensuring a cohesive and complementary product architecture is delivered to users.

• Develop and execute. You’ll be accountable for ensuring the team delivers comprehensive go-to-market strategies to launch new products; as well as continued engagement programs for sustained growth. You will identify and deliver on in-feature, cross-product, and cross-channel opportunities spanning in product promotion to integration of product benefits into the media funnel.

• Collaborate. You will collaborate closely with product managers, applied scientists, Design teams, Category, Commercial teams, and Marketing stakeholders to deliver a best in class digital experience to users. Further, you will team up with product and marketing analytics to develop consumer growth KPIs, create product marketing assets considering local competition and value proposition with the goal to deepen loyalty with the Zalando experience brand overall. 

• Expertise in product management principles coupled with a strong foundation in design and marketing principles is essential (this is not a classic marketing role). You can show and explain creative, commercially-relevant work you have planned, led, and realised.

• Hands on experience influencing and working with product teams to define and execute on a product vision . 

• You bring customers and stakeholders on a journey of increasing engagement by explaining a clear customer experience vision and telling compelling stories.

• Excellent command of English to write and review publish-ready consumer-facing marketing communication.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• 2 paid volunteering days a year

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start for full-time employees

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review