Head of PR - Thailand

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

 

The Role

Netflix aspires to provide great entertainment for people everywhere, from the world's best creators across movies, TV series, documentaries, comedy and more. Our members have control over what, when, and where they watch.  It's an amazing time to join the Netflix team as we continue to transform entertainment. If you are a talented public relations executive with a passion for content and entertainment, keep reading! About the Role  We’re looking to hire a creative self-starter, who loves entertainment and storytelling to lead our PR efforts in Thailand - one of our priority markets - in our fastest-growing region, Southeast Asia. You will have deep relationships with the media (both traditional and digital), Key Opinion Leaders and Talent and/or Filmmakers; an instinctive ability to mentor and build teams; and the ability to think strategically. You’ll need to be curious but cool under fire and able to build and maintain stellar relationships with internal and external partners.  To succeed in this role you will need:

• An entrepreneurial mindset, given the pace at which we operate;
• A willingness to think from first principles, challenge established wisdom and work well cross-functionally; 
• The ability to create compelling campaigns in conjunction with Marketing, Social Marketing, and Content, that tie our titles and talent to our brand;
• Passion or curiosity for Entertainment (TV or Film) Publicity;
• A love of trying new things;
• High standards in everything you do (we aspire to be excellent);
• Excellent written and oral communication skills; 
• Willingness to roll-up your sleeves and get work done;
• To be a role model of courage and candor (per our cultural values) foundational to successful team leaders;
• Passion for building and mentoring team members; 
• The confidence and skills to deal with people at all levels internally and externally; 
• Experience living and working in Thailand. This is a must.

The work:

• Developing proactive, impactful PR campaigns that tie our titles and talent to our brand in conjunction with our marketing and social teams;
• Acting as a strategic thought partner to our content, partnerships teams and when necessary key external production and talent partners;
• Working to build strong external relationships within the media and creative communities - including onscreen talent, showrunners, filmmakers and producers; 
• Crafting PR strategies to support our brand, raise awareness of our service, and promote our titles;
• Serving as an expert on Thailand - in particular, being able to convey its specific cultural needs and nuances within Netflix; 
• Creating conversations and cultural moments for our shows and films;
• Being confident enough to serve as a company spokesperson; and 
• Protecting and enhancing the Netflix reputation and brand in Thailand.

The successful candidate will likely have:

• 12-15+ years experience in communications, publicity, media, journalism and/ or agency, studio or TV network;
• The ability to speak and write in Thai and English is important;
• Deep knowledge of the entertainment industry would be ideal - including experience working with creators, writers, producers, showrunners and talents;
• Strong press relationships, including at the editorial level;
• Have experience/good working knowledge of Digital PR and social media platforms 
• Have experience managing agencies;
• Familiarity with the policy issues that impact companies working in the entertainment and technology space in Thailand is an advantage;
• Ability to work proactively, independently, and juggle multiple tasks at once; and 

 

We are an equal opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.