TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
PREMION is seeking an experienced Head of Political Ad Sales. This is an opportunity to expand strategy and reach revenue goals through PREMION (an industry leader and award-winning local streaming advertising service) in the Political market. Ad supported streaming will experience another growth 2026 election cycle and PREMION POLITICAL is poised to capture monumental growth.
*Please note: This position can be carried out from Washington D.C., New York City, or Tysons Corner, VA.
Responsibilities:
- Take over overall go-to-market strategy and execution plan for the political sector in 2026 with the opportunity to capture dollars as early in the year as possible.
- Continue to define PREMION’s resource strategy for Political
- Manage and develop relationships with all key senior level and day-to-day decision makers at the national political agencies; including but to limited to National Media, Target Media, and GMMB, PAC’s, candidate groups, etc.
- Manage and lead pitches to drive agency-wide deals, pricing, and client development.
- Execute on RFP responses and new business proposals.
- Manage and work with our third-party sales team/consultancy to maximize results
- Execute with pre-sales, sales operations, marketing, account management teams and sales channel partner teams
- Also, partner with product and technology teams to ensure targeting, identify data enrichment opportunities and define reporting and insights requirements.
- Collaborate with the Premion team of requirements, opportunities, and challenges from political agencies that will enable Premion to maximize revenue and make necessary adjustments to products and processes.
- Network at key political events to develop relationships and keep Premion top-of-mind as the leading local, streaming, premium solution.
- Communicate at a high level with the Premion team and TEGNA senior sales leadership.
- Manage current Manager, Political Advertising
- Reach/exceed established revenue goals
Requirements:
- Experienced advertising leader with deep and existing contacts with key political agencies based in DC, NY
- Experience in streaming, local, broadcast TV or other digital video.
- Leader with an entrepreneurial mindset.
- Dynamic presenter, who hits the ground running and closes business.
- Able to effectively solve problems and identify solutions and opportunities.
- Able to work alongside and influence key Premion team members and groups
What We Offer:
- Winning, inclusive, supportive and fun culture
- Purpose driven and employee-centric organization
- Leading and innovative media products
- Resources to set you up for success
- 401k retirement matching
- Health, vision, dental, disability and life insurance
- Health savings account
- 12 free annual therapy sessions with Spring Health for you and your family
- Give & Volunteer opportunities
- Exclusive employee discounts including, but not limited to: Health & wellness apps, fitness equipment, Costco & Sam’s club memberships, computers, travel, cell phone carriers, movie tickets, pet insurance, home/ auto insurance, legal insurance, etc.
Who We Are:
PREMION is an award-winning CTV/OTT advertising platform with the scale to reach Streaming TV viewers in all 210 DMAs. With directly sourced inventory from 125+ leading TV and media brands, we enable thousands of regional and local advertisers to target and reach their desired audiences in top TV shows, hit movies, sports and more!
PREMION was recognized with the 2022 Cynopsis Best of the Best award for Best Ad Tech Solution. In 2021, Premion won four industry awards: the Tech Leadership Award for Best OTT and Streaming Technology, and the Cynopsis Model D Awards for Best Audience-Based Buying
Platform, Outstanding Brand Safety Strategy and Best Direct to Consumer Campaign, and the company has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
For more information, visit www.premion.com
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [email protected]
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
What We Do
As one of the most geographically diverse broadcasters in the U.S., TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across Twitter, Facebook and Instagram, TEGNA's stations have over 31 million social followers.
In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.
