If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)- Provide analytical leadership to the team (10-12) to identify sales growth opportunities and develop strategies towards profitability. Perform advanced analytics to support the product and credit teams across acquisition, portfolio cross sell, utilization, and line management.
- Coordinate key initiatives and manage business relationships with key business partners in Product, Credit, Operations and Finance.
- Develop segmentations across portfolios and analyze revenue, profitability, spend behavior, merchant utilization etc.
- Manage Operational Campaigns including preparation of leads, champion-challenger pilots, tracking campaign response and post mortem on campaigns.
- Participate in the development and application of scorecards, pricing elasticity models, propensity models, CHAID analysis, cluster and regression statistical tools on different initiatives.
- Manage the team to ensure that standard reporting and MIS requirements are performed and delivered successfully by the team. Develop and provide trend reports, performance dashboards and MIS statistics to product managers and senior managers.
- Train team members as needed on analytic processes, tools and problem solving.
Experience
- Minimum 10 years’ experience in Credit Card or Unsecured loan Analytics either in Credit or Marketing or CRM preferably in a Global or Regional Bank.
- Strong quantitative skills required including academic background in mathematics, statistics, business management, economics, engineering or other similar discipline.
- Knowledge and previous experience with statistical modeling such as decision tree tools like CHAID or Logistic Regression.
- Ability to articulate analyses and findings in a crisp and concise manner both verbally and through written presentations/communications.
- Prior experience in managing a small or medium sized team of analysts is preferred.
- Strong project management skills and ability to prioritize work-streams effective
- Knowledge of working with SAS, SQL or other programming languages is desirable.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- Minimum 10 years' experience in Credit Card or Unsecured loan Analytics
- Strong quantitative skills with a background in mathematics, statistics, business management, economics, or engineering
- Knowledge of statistical modeling, decision tree tools like CHAID or Logistic Regression
- Ability to communicate analyses and findings clearly
- Experience managing a small or medium-sized team of analysts
- Strong project management skills
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
