Head of Performance Marketing, Paid Social

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We're rethinking what it means to lead paid social as the precision work of the last five years (hand-tuned bidding, manual audience-building, keyword-level control) gets absorbed by the platforms. What's left is a bigger job: building the systems that the channel runs on, rather than running the channel by hand.

We're looking for a Head of Performance Marketing, Paid Social to own Meta as a core growth engine for GetYourGuide, and to build the infrastructure around it that reaches well beyond one channel: a creative engine that feeds marketing and product more broadly, incrementality as a continuous validation layer for our core campaign pillars, and an agent/MCP layer that handles the operational grind (budget shifts, feed exclusions) so the team's time goes to the decisions that matter. This is an individual contributor (IC) role for someone who thinks in systems first and is still hands-on enough to build them.

• Scale Meta 10x: You will own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement. You will set iROAS, ROAS, and spend targets for the channel.
• Advance bidding and automation: You will develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.
• Build the systems layer: You will design and own the capabilities that sit underneath the channel rather than the channel itself, an agent and MCP layer that automates budget shifts, feed optimization, reporting, and campaign QA, so execution scales without scaling headcount.
• Strengthen measurement and tracking: You will move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions, and building incrementality into a continuous engine rather than a one-off test. You will also own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.
• Partner cross-functionally: You will partner with Creative, Product, Measurement, and beyond, feeding a creative engine that serves marketing and product more widely, and collaborate with colleagues who own our other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.

• 6+ years of hands-on paid social or performance marketing experience, or a mix of paid channel and product/analytics experience, with a proven track record of scaling a channel significantly while maintaining or improving efficiency.
• Strong systems thinking: comfortable zooming out from campaign-level execution to design the capability or process that the work should run on, not just optimising what's in front of you.
• Deep, hands-on expertise across the full stack of Meta activities, or equivalent depth in another major paid channel with a clear path to picking up Meta specifics quickly: campaign structure, bidding, the full user journey, catalog/feed, pixel/CAPI, tracking, and creative testing.
• Fluency with Meta Ads Manager, Smartly.io, and creative automation platforms (or fast learner, if coming from an adjacent channel or analytics background).
• Working knowledge of AI and MCPs applied to marketing workflows, including agentic automations and connecting LLMs to ad platforms, analytics, and creative tooling.
• Deep expertise in measurement triangulation across incrementality testing and attribution, and in the tracking setup (pixel, CAPI, server-side) that supports it.
• Advanced analytical skills; comfortable with SQL and analytics platforms (Google Analytics, data visualisation tools).
• Strong stakeholder management and communication skills; able to influence senior leadership.
• Ability to balance short-term performance with long-term customer value.
• Based in or willing to relocate to Berlin. We operate on a hybrid model and value in-person interaction in our office 3+ days per week.

• Annual personal growth budget and mentorship programs for continuous learning and development
• Virtual stock options make you an integral part of the company’s success
• Company Pension Scheme
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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