This is a remote position.
- Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
- Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
- Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
- Manage and mentor a team of media buyers, creative specialists, and CRO experts.
- Foster a culture of collaboration, innovation, and performance excellence within the team.
- Oversee recruitment, training, and professional development of team members.
- Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
- Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
- Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
- Develop and test hypotheses for ongoing CRO improvements.
- Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
- SOP creation.
- Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
- Maintain active certifications on Meta and TikTok platforms.
- Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Requirements
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
- 3+ years hands-on with Meta & TikTok Ads.
- Expertise in email marketing and multi-channel campaign integration.
- Skilled in CRO & A/B testing to boost conversions and landing page performance.
- Strong creative eye and copywriting ability for consumer engagement.
- Active Meta & TikTok Ad Certifications.
- Proven leader with experience managing cross-functional teams.
- Track record of building scalable workflows for creative and performance marketing.
- Data-driven mindset with sharp analytical and optimization skills.
- Excellent communicator, highly organized, and results-focused.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Skills Required
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns
- 3+ years hands-on with Meta & TikTok Ads
- Expertise in email marketing and multi-channel campaign integration
- Skilled in CRO & A/B testing to boost conversions and landing page performance
- Strong creative eye and copywriting ability for consumer engagement
- Active Meta & TikTok Ad Certifications
- Proven leader with experience managing cross-functional teams
- Track record of building scalable workflows for creative and performance marketing
- Data-driven mindset with sharp analytical and optimization skills
- Excellent communicator, highly organized, and results-focused
What We Do
Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.
