Head of Performance Marketing

Reposted 6 Days Ago
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Berlin, DEU
Hybrid
Senior level
News + Entertainment
The Role
The Head of Performance Marketing will lead B2C paid initiatives, develop the performance marketing team, and enhance campaigns for global clients across major platforms.
Summary Generated by Built In
Who we are

At JustWatch, we don’t just track what people watch; we build the infrastructure for the future of entertainment discovery. With over 140 countries covered, we are the world’s largest guide for films, series, and sports.

We are a profitable, 200+ person tech company that operates at the intersection of Big Data and Hollywood. We partner with global studios and streaming giants to execute hyper-targeted, large-scale campaigns that move the needle in a rapidly evolving market.

Who we need

We are looking for a driven Head of Performance Marketing who raises the bar for everyone around them. You build and develop a high-performing team while staying close to the technical core of our campaigns. You don’t manage from a distance; you understand the mechanics, challenge assumptions, and continuously push for better results.

What makes this role unique is its scope. You are responsible not only for our in-house performance marketing but also for elevating the work of our 60+ people client campaigns team, powering entertainment campaigns across the globe.

Your mission is clear: use performance marketing to push JustWatch forward. You turn strategy into execution, ensure every investment delivers measurable impact, and help define how performance marketing should work at scale in our industry.

What you will be doing

  • You are the driving force behind all the paid initiatives to further grow the JustWatch B2C platform
  • Further build and develop the performance marketing team
  • Continuously optimise our campaigns across all major platforms such as Google, Meta, Instagram, TikTok, etc.
  • Communicate effectively across teams (Campaigns Team, Creative Team, BI and MarTech) to constantly evolve and adapt it to meet the entertainment market's rapidly changing needs.

What we need from you

  • Unrivalled hands-on knowledge of TikTok, Meta, and Google Media Buying, understanding of Programmatic buying on Smart TVs is a plus
  • Disruptive attitude toward our campaign setup strategies
  • You are a person who analyses performance, understands the details, and understands the effectiveness of each campaign.
  • You have a balanced approach to test and learn when it comes to performance marketing.
  • Marketing background, Quantitative Market Research experience, Information Studies, Computer Science, and Performance at scale
  • Years of experience with online marketing setups
  • Proven leadership skills
  • Great command of English. Any other language (especially German) is a plus
  • And a “no bullshit” attitude

What we offer you

  • An open-minded and international team that loves to collaborate to reach our goals.
  • We prioritise meaningful work over perks, and that true fulfilment comes from intrinsic motivation, personal growth, and making a lasting impact.
  • We believe in a permission-less environment that lets us focus on delivering value without overcomplicating things.
  • We trust our skilled professionals to maintain a no-nonsense attitude and create an environment that promotes innovation.
  • We are committed to helping you achieve your personal and professional goals, and we offer a collaborative and supportive environment to do so.
  • Truly a hybrid work environment. You are not required to come to the office, but you will want to.

Media is important to us, and we are always happy to hear from people who enjoy film! If you feel like you are missing some of the hard skills, don’t worry, we are hiring for the attitude, values, and personality. 
 
If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects:
 
A company culture that really works
Audience as a Service
- Or visit our blog here: https://www.justwatch.com/blog
How to apply
Just hit the apply button at the bottom of this page, and leave us your CV, info, and a short intro that gives us an idea of what motivates you, why you want to work at JustWatch, and how you think you will help us achieve our goals.
 
Please only apply if you are interested. Copy&paste mass applications will receive a copy&paste rejection email. The same goes for ChatGPT-powered applications. If you have any questions, please reach out to our talent team via LinkedIn or apply to this role directly through our jobs page.
 
Research shows women apply when meeting 100% qualifications, and men at 60%. JustWatch welcomes all candidates, especially women and marginalized groups. Apply, let's talk, and explore if you're a great fit.

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The Company
HQ: New York, New York
204 Employees
Year Founded: 2014

What We Do

We are JustWatch. The only media company built for modern-day entertainment. JustWatch Media helps entertainment brands around the world get to grips with new challenges and opportunities. From blockbuster movies, award winning shows, major sporting events and console games, we buy media for our clients across the major digital platforms. Our media buying capabilities are powered by JustWatch The Streaming Guide. Live and localized in over 130 markets, it is the biggest streaming guide in the world, billions of data points from over 200,000 movies & shows and tens of millions of users, which means we understand audiences and content better. We have offices in Berlin, Munich, Paris, Rome, London and New York and we’d love to hear from you. Our mission is to connect entertainment fans with their favorite content worldwide.

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