The Role
Lead the performance marketing strategy and budget for a global live streaming product, focusing on growth, acquisition, retention, and monetization through data-driven approaches and cross-functional team management.
Summary Generated by Built In
We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen
About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results
In this role, you will
- Lead strategic product marketing: develop and execute a comprehensive growth strategy
- Scale the product to a monthly budget of $1,200,000 within defined KPIs
- Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
- Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
- Establish testing frameworks, scaling rules, and control systems for CPA and ROI
- Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department
It’s all about you
- 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)
- Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people
- Deep understanding of unit economics, cohort analysis, and performance marketing metrics
- Strong knowledge of advertising auctions, attribution models, and MMP tools
- Hands-on experience in traffic acquisition and scaling channels
- Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)
- Experience with MarTech solutions and process automation
- Understanding of ASO, SEO, marketing funnels, and influencer collaborations
- Ownership mindset and strategic thinking with a focus on measurable growth outcomes
What we offer
- Care and support:
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro call
- Technical interview
- Interview with Hiring Team
- Bar-rasing
- Reference check
- Offer
Top Skills
Appsflyer
Data Studio
Firebase
Tableau
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
