The Role
Lead digital acquisition efforts, manage marketing budget for a gift experience company, and optimize performance across various channels.
Summary Generated by Built In
Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. 🎁
As part of the Moonpig Group, we’re proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, we’ve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, you’ll have the chance to shape the kind of experiences people never forget – and help us build connections that truly matter.
📍Farringdon, London – Hybrid (2 days/week) | 💰Competitive Salary + Benefits
About the role
We're looking for a Head of Performance Marketing to lead our digital acquisition efforts across Buyagift and Red Letter Days. Reporting to the Marketing Director, you’ll play a key role in growing our customer base through best-in-class performance strategies across Paid Search, Paid and Organic Social, SEO, and Affiliates.
This role can be interim or permanent, and we’re looking for someone who can start as soon as possible.
You’ll be responsible for both strategy and delivery shaping how we drive traffic and ensuring marketing spend delivers strong ROI. You'll lead a talented team, manage agency relationships, and collaborate closely with CRM, UX/Product, and Analytics teams to build a joined-up approach to performance.
Key Responsibilities:
- Define and deliver an aligned multi-channel marketing strategy
- Own the marketing spend budget and drive ROI across all acquisition channels
- Manage our new outsourced performance agency and lead the optimisation roadmap
- Monitor and analyse channel performance against traffic and ROI goals
- Report on the impact of channel mix evolution with actionable insights
- Work closely with CRM and UX/Product teams to ensure traffic converts
- Analyse cross-channel attribution and competitor activity
- Forecast traffic generation and performance targets
- Report with authority in Trade meetings and lead performance forecasting
- Enhance reporting and effectiveness tooling including MMM and multi-touch attribution
About You:
- 10+ years’ experience in performance marketing, ideally in a B2C ecommerce setting
- Proven success across key online channels with hands-on Paid Search expertise
- Experience managing performance marketing at scale, including budgeting and strategy
- Skilled in campaign measurement and optimisation for marketing efficiency
- Experience leading a multi-layered team with strong coaching and leadership skills
- Proven track record of running complex traffic generation programmes
- Deep experience with analytics tools (e.g. Adobe Analytics)
- Strong interpersonal and influencing skills
- Ideally experienced in both agency and client-side environments
- Confident communicator to senior stakeholders and board level
Interview Process:
- Stage 1: Recruiter Screening Call – 30 mins
- Stage 2: 1–2 Interview Stages to be confirmed during the recruiter screen
Please note: Our interview process may vary depending on the specific role, hiring team availability, or other business needs. We aim to keep candidates informed of any changes throughout the process.
What’s in it for you?
We believe in empowering our team to do their best work. Enjoy:
💸 Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
💆🏾♀️ Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
📈 Career Growth: Learning allowances, coaching, and development programs.
🤝 Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
Want to see more?
Check out our Linked In pages below:
Buyagift
Red Letter Days
Moonpig Group
Our Ways of Working:
We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond. Unless specified otherwise, most of our team works from the London office 2 days per week as part of our hybrid approach.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
Top Skills
Adobe Analytics
Organic Social
Paid Search
Paid Social
Seo
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The Company
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
